Website Usability Testing Basics in a Giant Nutshell
Usability testing is a great way to improve the website, but it’s often thought of as an expensive money-sink in a lab. While that is something that the tests can sometimes be, that…
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Split Testing Basics in a (Pretty Big) Nutshell
Before we dive into the basics of split testing, let’s get a few misconceptions out of the way: Split tests are expensive. They require a ton of technical knowledge. They require a lot…
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Website Redesign vs Split Testing: Which is Right for You?
Sometimes, you have to tweak, edit, and optimize – maximize the conversions your existing website has. Other times, you have to think about burning the whole thing down and doing a website redesign….
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Using Cialdini’s Persuasion Principles to Test Your Page
When a lot of people think of split tests, they usually think about changing the headline of a page or the color of the call-to-action (CTA). There’s room for those tests in the…
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How Conversion Rate Optimization-Mature Are You? [Infographic]
According to the eighth annual Econsultancy Conversion Rate Optimization Report released in October 2016, 55% of companies see “conversion rate optimization as crucial to overall strategy.” Recognizing the importance of conversion rate optimization (CRO) and effectively…
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Tips to Improve Direct Response Landing Pages
Direct response landing pages take some work to get right, but they offer unique opportunities. That is, if you control where the traffic comes from (e.g. an AdWords ad for a product trial,…
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Avoid the Top 3 Usability Testing Pitfalls
Usability testing is a very powerful tool, but it’s not a very versatile one. Your web site exit surveys, as a source of data, can uncover commonly failed tasks, general satisfaction about the web…
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Conversion Rate Optimization and Business Acceleration
How far has conversion rate optimization (CRO) come after 15 years? With the emergence of numerous tools, services, and companies focused on website testing and optimization, one would think that CRO has matured….
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Usability Tests 101: Introduction to an Essential User Experience Tool
If you’re launching new features on the website or improving a section that’s failing, the most critical technique available to you is arguably the usability test. If you’re not actively conducting usability tests…
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How Dynamic Should Your Web Site Be?
Personalized. Customizable. Dynamically-served. Those things have come to develop strange relationships with online marketers. On the one hand, they’re great. They promise closer relationships to the visitors, better user experience, and higher conversions….
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