Website testing is an important part of conversion rate optimization. Fortunately, tools like Optimizely and Google Experiments (now Google Optimize), has made testing easier and approachable for many organizations. This article lists affordable website testing tools that are great options if you’re looking to get started with running A/B or multivariate tests on your web pages.
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Asking your website visitors too many survey questions can do more harm than good. Be strategic and ask only a few – try to limit them to the 5 best website survey questions.
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[Editor’s note: This post was originally published in December 2013
Usability testing is a great way to improve the website,
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In 2017, according to research by Kleiner Perkins, adults averaged
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So you’ve decided to hire a conversion rate optimization agency.
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There’s a wrongly-held belief that people don’t buy expensive things
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Images are powerful tools for capturing and maintaining visitor interest
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The human brain hasn’t evolved in about 50,000 years. We
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People like to think they’re rational creatures. But they’re really
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