Category: Marketing ROI

How Conversion Rate Optimization-Mature Are You? [Infographic]

According to the eighth annual Econsultancy Conversion Rate Optimization Report released in October 2016, 55% of companies see “conversion rate optimization as crucial to overall strategy.”

Recognizing the importance of conversion rate optimization (CRO) and effectively utilizing optimization resources are two different things, though. It is, however, relatively easy to tell how CRO-mature your company is. read more