CRO Audits & Reviews

The Touchpoint Audit will pinpoint all the conversion barriers that exist on your visitor’s journey. Once these roadblocks have been identified, SiteTuners will establish a clear vision and actionable plan for your success.

Touchpoints include the website for both desktop and mobile versions, e-mails, chat, phone support, product shipping, returns, and policies. The goal is to ensure that every interaction the visitor has with your organization is smooth, and that each interaction increases the desire of the visitor to engage with your organization.

Your audit starts with an analysis of your visitors’ experience to determine gaps in technology and engagement. SiteTuners will:

• Use web analytics to find problem areas
• Use appropriate voice-of-customer technology
• Identify misalignment of user intent and engagement
• Check upstream traffic acquisition campaigns for structure and alignment
• Identify major issues with the user experience
• Identify missing or inadequate pieces in the marketing technology stack
• Determine priorities for addressing the most dire problems

The next step is to analyze user intent to align it with the visitors’ experience across the various touchpoints which include:

• Website (user-centered role & task completion)
• Landing pages (including upstream traffic sources & context)
• Error and exception handling (try to intentionally break the system)
• Site Abandonment (is the user getting what they are looking for?)
• Guarantees & other policies
• Customer service emails, chat, phone, purchases, product packaging, and returns
• Automated confirmation emails

Your Action Plan will offer high-level recommendations for setting your conversion strategy in motion, including:

• Prioritize the highest-value activities from your diagnosis
• Ensure that you have both a tactical and a strategic track
• Focus on quick initial wins and quantify financial impact to rally support
• Recommendations on additional conversion-enhancing tools and technologies to deploy

The Website Diagnostic Audit examines the mission-critical pages of your website. This in-depth audit combines an analysis of your analytics, any heat mapping tool you use, and conversion best practices.

The first step is critical in that it provides the information needed by the SiteTuners team to understand your business.  The process starts with a gaining a complete understanding of the following three items:

• The types of users and their intent
• The user experience and conversion goals for your company
• The logic behind the existing flows on your website

The next step is for the SiteTuners to do a deep dive into your analytics paying attention to the mission-critical pages on your website and specific conversion funnels.  This guides the SiteTuners team to the trouble areas of your website.

In addition to your standard analytics, SiteTuners will also review heatmaps and recordings of your website and visitor sessions.  Don’t use a heatmapping tool?  No worries, SiteTuners will recommend a tool then they will configure it to focus on your critical pages where it will run for 2 weeks gathering critical data.

While the heatmapping tool is gathering data, SiteTuners will begin a deep dive into your desktop and mobile site exercising the flow and conversion funnels based on the information you have provided.

The final part of the audit is to generate a detailed report of the conversion barriers discovered through the audit.  Your report will contain a page by page review of your site with recommendations on what exactly needs to be modified to increase conversions.   This is supported by two additional sections, your analytics  and heatmap review.

The most important part of the report will be a tactical and strategic roadmap to increase your conversions and revenue.