The Website Diagnostic Audit examines the mission-critical pages of your website. This in-depth audit combines an analysis of your analytics, any heat mapping tool you use, and conversion best practices.
The first step is critical in that it provides the information needed by the SiteTuners team to understand your business. The process starts with a gaining a complete understanding of the following three items:
- The types of users and their intent
- The user experience and conversion goals for your company
- The logic behind the existing flows on your website
The next step is for the SiteTuners to do a deep dive into your analytics paying attention to the mission-critical pages on your website and specific conversion funnels. This guides the SiteTuners team to the trouble areas of your website.
In addition to your standard analytics, SiteTuners will also review heatmaps and recordings of your website and visitor sessions. Don’t use a heatmapping tool? No worries, SiteTuners will recommend a tool then they will configure it to focus on your critical pages where it will run for 2 weeks gathering critical data.
While the heatmapping tool is gathering data, SiteTuners will begin a deep dive into your desktop and mobile site exercising the flow and conversion funnels based on the information you have provided.
The final part of the audit is to generate a detailed report of the conversion barriers discovered through the audit. Your report will contain a page by page review of your site with recommendations on what exactly needs to be modified to increase conversions. This is supported by two additional sections, your analytics and heatmap review.
The most important part of the report will be a tactical and strategic roadmap to increase your conversions and revenue.