CRO Audits & Reviews

Learn Your Conversion Barriers & How to Improve Them

Do you have a poorly performing site, but aren’t sure how to fix it?

Stop wasting time on indecision and bad ideas

Uncover and unlock new revenue opportunities, and get to know your customers better, with a conversion rate optimization audit

All audits are approached from a conversion and usability perspective, combining analysis of your site, tools you use, and all of your visitor touchpoints.

We offer website audits that range from affordable high-level reviews to comprehensive in-depth audits.

Get started with a free strategy call →

CRO audits and reviews can unlock new revenue opportunities

Do you have a poorly performing site, but aren’t sure how to fix it? Start with one of our conversion audits.

Uncover and unlock new opportunities, and get to know your customers better, with a conversion rate optimization audit.

All audits are approached from a conversion and usability perspective, combining analysis of your site, tools you use, and all of your visitor touchpoints.

We offer website audits that range from affordable high-level reviews to comprehensive in-depth audits.

Let’s Talk →

Let SiteTuners identify and recommend fixes to the conversion barriers on your website

The CRO audit process identifies fixes to conversion barriers on your website

Touchpoint Audit

Best for Large eCommerce, Lead Generation or Subscription Websites

Understand and fix all the various touchpoints that customers have with your organization. This comprehensive touchpoint audit will cover the entire customer experience before any conversion, during a conversion, and after the desired conversions
Learn more about Touchpoint Audits →

Diagnostic Audit

Good for Any Size Website

Leverage conversion optimization best practices, analytics and heatmaps to uncover and address specific obstacles on your website
Learn more about Diagnostic Audits →

90-minute Audit

Expert Website Review

Not ready for an in-depth audit? Then our fast & affordable expert review is for you! In just 90-minutes, SiteTuners will evaluate and show you how to improve your site with proven UX best practices
Learn more about Express Reviews →

How Conversion Rate Optimization Audits Work

First part of the CRO audit process is the discovery phase

Discovery

Our optimization team will identify visitor pain points and website usability problems with an in-depth understanding of your business, your website and your visitors.

CRO audit results in an action plan

Your Action Plan

SiteTuners will deliver a tactical roadmap for quick wins to increase ROI, as well as a strategic roadmap to continue the increases in growth and revenue.

Improve your conversion rates as a result of CRO audits

Improve Your Conversion Rates!

Put everything you have learned to work for you to increase sales, leads, trust and engagement with your conversion-optimized visitor journey.

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Noticeable conversion rate increase. The Expert Review is worth every penny. We got 20 good ideas, of which two we were able to implement immediately. Those two changes led to a noticeable conversion rate increase.

Mark Agnew, Eyeglasses.com, CEO

Our Team of Experts

Directors of Optimization

Advice, guidance and support from a dedicated conversion expert who makes sure it all comes together, driving your business to success

UX/UI Designers

Conversion specialists that create user-friendly interfaces to increase visitor satisfaction, and strengthen your bottom-line

Conversion Analysts

Predicting, validating, visualizing and delivering actionable insights about your users’ touchpoints through various statistical techniques

Developers

Front-end and back-end development and implementation of fully functional conversion-focused interactive solutions

Touchpoint Audit

Optimize visitor engagement across every brand touchpoint (including desktop and mobile experiences, traffic acquisition, e-mails, chat, phone support, product shipping and returns) to ensure a seamless experience

The Touchpoint Audit will pinpoint all the conversion barriers that exist on your visitor’s journey. Once these roadblocks have been identified, SiteTuners will establish a clear vision and actionable plan for your success.

Touchpoints include the website for both desktop and mobile versions, e-mails, chat, phone support, product shipping, returns, and policies. The goal is to ensure that every interaction the visitor has with your organization is smooth, and that each interaction increases the desire of the visitor to engage with your organization.

Your audit starts with an analysis of your visitors’ experience to determine gaps in technology and engagement. SiteTuners will:

  • Use web analytics to find problem areas
  • Use appropriate voice-of-customer technology
  • Identify misalignment of user intent and engagement
  • Check upstream traffic acquisition campaigns for structure and alignment
  • Identify major issues with the user experience
  • Identify missing or inadequate pieces in the marketing technology stack
  • Determine priorities for addressing the most dire problems

The next step is to analyze user intent to align it with the visitors’ experience across the various touchpoints which include:

  • Website (user-centered role & task completion)
  • Landing pages (including upstream traffic sources & context)
  • Error and exception handling (try to intentionally break the system)
  • Site Abandonment (is the user getting what they are looking for?)
  • Guarantees & other policies
  • Customer service emails, chat, phone, purchases, product packaging, and returns
  • Automated confirmation emails

Your Action Plan will offer high-level recommendations for setting your conversion strategy in motion, including:

  • Prioritize the highest-value activities from your diagnosis
  • Ensure that you have both a tactical and a strategic track
  • Focus on quick initial wins and quantify financial impact to rally support
  • Recommendations on additional conversion-enhancing tools and technologies to deploy
Optimize visitor engagement across every brand touchpoint (including desktop and mobile experiences, traffic acquisition, e-mails, chat, phone support, product shipping and returns) to ensure a seamless experience

Increase your conversions and revenue

Website Diagnostic Audit

A deep analysis of your analytics, plus any heat mapping tool you use, combined with conversion best practices

The Website Diagnostic Audit examines the mission-critical pages of your website. This in-depth audit combines an analysis of your analytics, any heat mapping tool you use, and conversion best practices.

The first step is critical in that it provides the information needed by the SiteTuners team to understand your business.  The process starts with a gaining a complete understanding of the following three items:

  • The types of users and their intent
  • The user experience and conversion goals for your company
  • The logic behind the existing flows on your website

The next step is for the SiteTuners to do a deep dive into your analytics paying attention to the mission-critical pages on your website and specific conversion funnels.  This guides the SiteTuners team to the trouble areas of your website.

In addition to your standard analytics, SiteTuners will also review heatmaps and recordings of your website and visitor sessions.  Don’t use a heatmapping tool?  No worries, SiteTuners will recommend a tool then they will configure it to focus on your critical pages where it will run for 2 weeks gathering critical data.

While the heatmapping tool is gathering data, SiteTuners will begin a deep dive into your desktop and mobile site exercising the flow and conversion funnels based on the information you have provided.

The final part of the audit is to generate a detailed report of the conversion barriers discovered through the audit.  Your report will contain a page by page review of your site with recommendations on what exactly needs to be modified to increase conversions.   This is supported by two additional sections, your analytics  and heatmap review.

The most important part of the report will be a tactical and strategic roadmap to increase your conversions and revenue.

A deep analysis of your analytics, plus any heat mapping tool you use, combined with conversion best practices

Increase your conversions and revenue

Expert Website Review

A 90-minute expert evaluation of your website, where we will unlock the potential of your online business

The expert review is where we apply proven conversion-focused best practices to your website identifying your conversion barriers. Your website review will include a discussion of:

  • The website’s visual design, professionalism and first impression
  • Clarity and effectiveness of headlines, copy and calls-to-action
  • Existence and placement of trust elements
  • Usage of fonts, colors and graphics
  • Navigational framework and logic
  • Ease of use (intuitiveness)

The review is conducted live via web conference, enabling you to ask questions and participate in the critique. Afterwards, you will receive a recording of the call for you to share with your team and replay as you plan the next steps in your optimization project.

A 90-minute expert evaluation of your website, where we will unlock the potential of your online business

Speak with a Conversion Expert

In just 30 minutes, we’ll show you how we can increase your revenue

Every site is different! In our meeting, we’ll identify your specific conversion barriers and provide you with a strategy to address them.

  • Uncover opportunities for success
  • Discuss your business strategies and goals
  • Receive actionable tips you can use today
  • Find out if SiteTuners is right for you
  • Real value, no strings attached
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