Our founders have been involved in Internet marketing since 1995, building websites for others, and driving traffic to them. They managed large-scale pay-per-click (PPC) campaigns for dozens of clients, and then transitioned into becoming a “super-affiliate”.
They knew that the traffic they were delivering was high quality, but the results were underwhelming. Looking beyond the traffic, they realized that the real problem was the horrible state of the landing pages downstream. They found that most websites drove traffic focused exclusively on the company – and not the needs of the visitors.
Fixing the landing pages led to their exclusive focus to become one of the leaders and experts in conversion rate optimization.
The world is full of awful website experiences, with frustrated and confused visitors. In 2002, it became our founders mission to make the online world a better place for both visitors and businesses, which continues to be our mission today, and for the future.