SiteTuners is a Strategic Conversion Rate Optimization Agency
Since 2002, we have been focused on providing our clients the best results possible, not just in the short-term but, as a long-term strategic partnership that enables our clients to grow and increase their revenues for years to come.
Everything we do is collaborative; we know that our clients are experts in their industry, while we are experts in optimization. This understanding allows us to combine our talents to achieve the best results.
We look at Conversion Rate Optimization holistically; it is not just about testing. While testing is an important subset of optimization, it is not the entire answer. We identify all the conversion barriers an organization faces, not just those that are ripe for testing.
Typically, we start with a series of tactical changes to provide an immediate ROI. Then we move into more strategic Conversion Rate Optimization areas where the biggest yields usually can be found.
Martin Greif is a conversion rate optimization expert, author, speaker, entrepreneur, senior executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to his role at SiteTuners, where he is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base.
In addition to running SiteTuners’ day-to-day operations, Martin also represents SiteTuners by speaking at industry events worldwide. If you would like Martin to speak at your event, schedule a call with him today.
Martin joined SiteTuners in 2013, following a 10-year stint as President of PrivacyPartners, a company he founded in 2003. Over the course of his career, he has served in executive-level sales and marketing roles at COMTEX News Network, Microsystems Technology, INSO Corporation, CompuServe and Cullinet Software. He is a former board member for DocuVantage Corporation, the Association for Information and Image Management and ObjectWorld Corporation.
Martin is known for being a strong leader, excellent team builder and a man of his word. Colleagues and clients have called him “a straight shooter,” “tenacious and loyal,” and “easy to work with.” He has a knack for understanding people and developing long-lasting professional relationships. Martin brings passion, creativity, and a great sense of humor to every business challenge.
Alexander is a passionate digital marketing professional and highly experienced business strategist with clear thinking. He describes himself as a skilled director of optimization, boasting 10+ years of experience in marketing, conversion rate optimization (CRO), AB testing, user experience, and e-commerce optimization.
His knowledge and experience encompass developing digital campaigns to engage customers with brands, turning operations into profit by building a strong digital structure, leveraging data to understand consumer behavior, and helping create revenue by increasing conversions.
His main focus is to assist e-commerce and SaaS companies in increasing revenue streams by leading and planning marketing efforts and product/service offerings. Additionally, he aims to implement strategic online marketing plans for those starting a new business.
During the era of massive online traffic and a rapidly changing work environment, he understands that digital marketing is not as simple as using multi-channel campaigns. Rather, it involves strategically creating a structure and blueprint using proven tactics and methodologies.
To discuss more, he is always happy to answer and have a quick chat.
As Senior Director of Optimization, Jeff works directly with clients, and also manages and mentors SiteTuners’ internal Optimization and Traffic Acquisition Teams, helping our Directors of Optimization and Paid Media team in developing strategy and optimization techniques for clients.
Jeff is a conversion rate optimization expert, entrepreneur, speaker, and seasoned veteran of the digital space, with more than 18 years of experience in all aspects of online marketing. With a strong background in e-commerce, paid media, SEO, and social media, he is able to develop and optimize the complete user journey, turning users into customers, and ultimately advocates for brands.
Jeff joined SiteTuners in 2018, when Sitetuners acquired his paid media company, Rougarou Studios, which he started after transitioning from a decade with BBQGuys.com as the Director of Marketing, where his duties included management of the Conversion, Content, and Traffic Acquisition teams, overseeing the Pay-Per-Click, Search Engine Optimization, Email, and Social strategies and discovering new avenues for driving revenue to the e-commerce websites.
Bringing a strong leadership background and a passion for digital marketing, Jeff is an advocate for his customer’s customers, and looks to bring innovative ideas and techniques to help improve their experience, and through this, his customer’s bottom line.
Stacey is a detail-oriented digital marketer with over 20 years of tactical and strategic experience. With both technical and marketing experience, she is able to bridge the gap between vision and hallucination. And as we all know vision is based upon reality; she’s that practical!
As a strategic marketing professional, Stacey has helped create multi-million dollar companies and revenue streams. She has the unique ability to assess requirements and create products and marketing campaigns to address real client needs.
Stacey earned a B.A. in Engineering Technology from the University of South Florida. Having worked her way through college at Busch Gardens, Stacey not only earned her degree, but also appreciates the effort needed for anyone to do it on their own. This is the earliest example of Stacey as a very motivated self-starter.
With a diverse skill set and a proven record of success in operations, process improvement, systems implementation, and change management, Rob is uniquely qualified to assist your company in achieving its goals.
He does this by learning each business from the inside out, identifying opportunities within those organizations, and then planning and implementing solutions that are executed through daily operations to maximize sales and profits while creating a long-term, sustainable model for organizational excellence.
Let’s connect and see how he can help you.
Rui Figueiredo is a seasoned technology professional with over a decade of experience in the industry. He currently holds the position of Development Manager at SiteTuners, an award-winning firm specializing in Conversion Rate Optimization. In this role, Rui is responsible for managing a team of developers who are entrusted with website creation, tactical conversion-oriented changes, and A/B testing using various popular testing platforms.
As a key decision-maker, Rui is accountable for interviewing, evaluating, and hiring candidates for multiple development positions, providing accurate estimates and timelines for development work, and ensuring that his team has all the resources needed to deliver quality work within established deadlines. Rui is also responsible for the company’s IT infrastructure, making sure that it is functioning optimally and meeting the evolving needs of the organization.
Ana started her career as a Drupal and WordPress front-end Developer, but she soon realized that her visual skills could be used to make the web more user-friendly. For more than a decade, she’s been perfecting the art of designing pages that are not just good-looking, but also result in a higher ROI.
Ana is a Conversion Designer by profession, a Photographer by hobby, and a Traveler by passion.
By combining strong interpersonal skills with solid business experience, Alejandro has discovered his ability to gain agreement with clients on implementing effective conversion strategies. This proficiency has empowered him to make a significant impact on the organizations he has collaborated with.
Personally, there is nothing more gratifying to him than assisting others in achieving success. He firmly believes that success begets success, and his personal growth is intrinsically linked to his commitment to giving back.
Rich is the Director of Optimization, specializing in helping clients increase revenue for their eCommerce, Lead Generation, Subscription, B2B/B2C websites, and businesses through strategic Conversion Rate Optimization (CRO).
He is also a web developer with an extensive background in SEO and front-end web development. When He designs and develops for the web, he creates unique, rich media experiences for users featuring the latest technology while adhering to CRO and SEO best practices and web standards.
As a design professional, his west-coast-inspired design is produced with great attention to detail, an inventive color palette, expressive typography, and clear communication. He loves coming up with layout ideas, creating graphics/illustrations, and performing image retouching for magazines, advertisements, packaging, catalogs, and marketing collateral.
He also has experience in shooting, directing, and editing videos for feature films, commercials, and training purposes.
Specialties: Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), Front-End Web Development, User Experience (UX) & Personalization, and Graphic Design.
Shane helps online businesses increase revenue by optimizing conversions through Conversion Rate Optimization (CRO), without the need to increase inbound spend.
He collaborates with companies to drive online conversions for e-commerce or lead-gen sites, utilizing behavioral psychology, UX, and a deep understanding of customers to increase revenue. As a result, most companies experience a significant boost of around 30% in revenue within the first 6-12 months!
Increasing your conversion rate is the gift that keeps on giving. As inbound marketing costs continue to rise while the tracking is regularly getting challenged with more laws and restrictions, we take full advantage of your current inbound traffic and maximize the return on your investment.
Aleja as a skilled and passionate professional in Modern Languages and Digital Communication, is dedicated to creating compelling written content that captures readers’ attention and motivates them to take action. With extensive knowledge and expertise in persuasion techniques, she excels at crafting engaging, informative, and conversion-driven content that turns potential customers into loyal clients.
In her current role as a Content Writer, she leverages her skills and experience to help businesses achieve their goals through the power of persuasive communication. By staying up-to-date with the latest trends and best practices in marketing, social media communication management, and website conversion rate optimization, she consistently delivers content that exceeds expectations and drives results.
She also has experience in translation and proofreading in several languages, ensuring that the content is always accurate, precise, and appealing to readers worldwide.
Aleja is a passionate digital marketer with a focus on social media, content creation, and PPC advertising. With her background in video production and social media marketing, she can help your brand make a real splash in the digital world. She specializes in crafting content that grabs people’s attention, drives engagement, and gives your brand the visibility it deserves.
As a PPC expert, she has a deep understanding of how to maximize ad spend to achieve the best possible results. Whether it’s creating targeted campaigns or optimizing existing ones, she is always up for a challenge. She also stays updated on the latest developments in social media platforms and constantly seeks new ways to stay on top of her social media game. By mastering the latest updates and developing innovative content strategies, she ensures your brand maintains a competitive edge.
If you’re looking for a dynamic and driven marketing partner who can help take your brand to the next level, let’s connect and create something amazing together!
For the past six years, Anderson has worked as a content specialist, honing a diverse set of skills in copywriting. This includes expertise in SEO optimization, email marketing, social media advertising, web copy, and more.
As a writer, he is committed to comprehending the distinct requirements of each project and collaborating closely with clients. This ensures that every word is meticulously selected and expertly crafted, showcasing strong attention to detail and a genuine passion for storytelling.
Andres specializes in developing websites and e-commerce solutions that assist companies in overcoming business challenges and meeting their unique needs. He oversees various aspects, ranging from crafting custom website layouts to managing web hosting and CMS architecture.
Apart from his professional pursuits, he is a lifelong learner who enjoys activities such as biking, traveling, and exercising.
Bianny is an international business professional who has gained valuable experience in a variety of areas, including administration, finance, technology, and innovation.
Currently, she is focusing on digital marketing, social media strategy, content creation, copywriting, and quality assurance. She is enthusiastic about delivering high-quality work, staying up-to-date with the latest marketing trends and strategies, and continuing to learn and grow in her field.
Carlos is a Frontend Developer with 9 years of experience in custom development on CMS platforms such as WordPress and Shopify. He currently holds the position of Senior Development Specialist.
He assists in creating and optimizing digital businesses that rely on web applications such as infoproducts, online stores, affiliation systems, marketplaces, and e-learning systems. The common denominators in his work are Speed Optimization, High SEO performance, and Data Tracking System, which enable the best business decisions.
Clint is SiteTuner’s Lead Traffic and Data Strategist. He is a dedicated expert in online traffic acquisition with a rich background in pay-per-click, digital marketing, and media project management. Clint is passionate about problem-solving and data analysis, and his perseverance has led to exceptional results and a positive career journey. He truly loves his job.
His core competencies include business development through paid online channels. One of his strengths is interpreting marketing metrics and turning them into actionable insights for campaigns. Clint is always curious, and diving into numbers is genuinely interesting to him. He becomes motivated to prove theories with performance outcomes. However, he is also a realist who values objectivity. He will be the first to acknowledge if a strategy isn’t working. People have told him that he is adaptable, has a keen eye for detail, and possesses a knack for finding opportunities.
When working with a client, Clint aims for clear and accurate communication, maintaining a relaxed and open demeanor. As an expert, he consults with you to make data-driven decisions that align with your business goals. Specifically, he approaches all marketing campaigns with the net profit margin in mind. Additionally, he develops customized proprietary tools and reports to enhance performance.
Whether it’s through digital marketing campaigns, media management, or content creation, Clint brings an unparalleled level of commitment, expertise, and enthusiasm to every project. He strives to work with integrity, intelligence, and innovation and is most effective when collaborating with individuals who share those values.
Dale supports all of SiteTuners’ teams to increase lead-to-conversion rates of client websites and landing pages.
He has a deep passion for creating narrative experiences that motivate and inspire.
His user-centric approach is focused on delivering results through user user experience design (UXD, UED), conversion rate optimization (CRO) marketing, Interaction Design (IxD), Information Architecture (IA), Content Strategy, User Research, and Graphic Design.
Top-performing military veteran with extensive branding and consulting experience. Master-level understanding of content creation and strategy. Specializes in: Esports consulting, brand development, strategic partnerships, and community engagement. He is a big proponent of economic empowerment.
Francisco is a seasoned Senior UX/UI Graphic Designer and Web Developer with teaching experience at Universidad de Lasalle College International. He specializes in UX/UI graphic design and web development.
His expertise encompasses UX/UI graphic design and web development. He demonstrates advanced proficiency in design programs such as Photoshop, Illustrator, and Figma.
As a specialist in User Experience (UX) and User Interface (UI), Francisco excels in creating engaging and effective digital experiences for users. His skill set includes user research, wireframe and prototype creation, interface design, and conducting usability tests to ensure optimal user experience. He has successfully completed various projects, ranging from mobile applications and websites to digital platforms and software products. By prioritizing user experience, he ensures that end-users have a satisfying experience, leading to increased user retention.
In summary, Francisco is a highly skilled graphic designer with a focus on UX/UI and a proficient web developer with teaching experience. With his extensive skills and diverse experience, he is well-equipped to handle a wide range of projects and methodologies.
Maria is a Development Specialist with skills in graphic design, web development, user experience, and social media.
Martin, as a digital marketing professional, brings enthusiasm and expertise to help businesses succeed online through Conversion Rate Optimization (CRO) and Pay Per Click (PPC).
He has collaborated with a diverse range of businesses, from startups to international corporations, and has assisted them in achieving online success by customizing strategies that meet their unique needs and goals. Together, they have delivered excellent results by leveraging various marketing techniques, such as improving user experience, conducting AB tests, and optimizing e-commerce revenue streams.
Martin is a strategic thinker with a deep understanding of the latest industry trends and technologies.
If you’re looking to drive revenue growth and improve your online marketing strategy, let’s connect and discuss how we can help your business thrive.
Melissa is an accomplished professional with a wide range of experience in administration, marketing, and innovation. Currently, she holds the position of Marketing Specialist at SiteTuners where she specializes in digital marketing, social media strategy, content creation, copywriting, and quality assurance.
She is passionate about delivering top-notch work that reflects the latest marketing trends and strategies. She is a true lifelong learner, always seeking to expand her knowledge and stay ahead of the curve in her field. Her dedication and expertise make her an outstanding asset to any organization that values innovation, quality, and success.
Nicolas is an Economic researcher and Data Scientist with a great passion for designing strategies and solutions to complex problems using forecast models. Throughout his career, he has primarily focused on research and data analytics, specifically in the financial and economic domains. These areas, along with statistics, are his academic and professional passions.
He possesses knowledge of various programming languages and statistical software, including SQL, Python, R, Stata, Matlab, Power Bi, Visual Basic, Google Analytics, Data Studio, and more.
Paola is a highly experienced UX/UI designer with more than 10 years of expertise in crafting interfaces for digital products and web experiences. Her main objective is to create solutions that have a positive impact on how people access, use, and enjoy digital products. Through her extensive experience, she has interacted with diverse users, colleagues, and scenarios, enabling her to actively listen to their needs and constantly evolve.
She is particularly passionate about ensuring accessibility and usability. In addition, Paola possesses skills in design thinking, information architecture, critical thinking, and technical proficiency in Figma, Adobe Suite, HTML, CSS3, Bootstrap, and CMS.
Robyn is responsible for overseeing all operations and client work delivery at SiteTuners. She has over fifteen years of experience using the Internet to improve business, originally with the Department of Defense/ARPA to develop interactive, realtime multimedia wargames that were played over the Internet.
Prior to co-founding SiteTuners, Robyn co-founded and served for seven years as the COO of Future Focus, an Internet business acceleration firm. She has held technical and managerial positions at AGE Logic (purchased by NetManage), Science Applications International Corp. (SAIC), and Scripps Institute of Oceanography (SIO), and has led the development of multi-million dollar custom software applications for the Internet.
Robyn has a broad-based background in the technology sphere including project management, product development, marketing, technical support, training, and system design. She holds a B.S. degree in Astrophysics (yes she really is a rocket scientist!) from U.C. San Diego.
International keynote speaker on evolutionary psychology and digital marketing, thought leader, marketing trainer, founder of strategic conversion rate optimization agency SiteTuners, author of Unleash The Primal Brain: Demystifying How We Think And Why We Act, bestselling author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, founder and former chair of the worldwide Conversion Conference event series.
Our Team of Experts
Directors of Optimization
Advice, guidance and support from a dedicated conversion expert who makes sure it all comes together, driving your business to success
Conversion specialists that create user-friendly interfaces to increase visitor satisfaction, and strengthen your bottom-line
Predicting, validating, visualizing and delivering actionable insights about your users’ touchpoints through various statistical techniques
Front-end and back-end development and implementation of fully functional conversion-focused interactive solutions
Our founders have been involved in Internet marketing since 1995, building websites for others, and driving traffic to them. They managed large-scale pay-per-click (PPC) campaigns for dozens of clients, and then transitioned into becoming a “super-affiliate”.
They knew that the traffic they were delivering was high quality, but the results were underwhelming. Looking beyond the traffic, they realized that the real problem was the horrible state of the landing pages downstream. They found that most websites drove traffic focused exclusively on the company – and not the needs of the visitors.
Fixing the landing pages led to their exclusive focus to become one of the leaders and experts in conversion rate optimization.
The world is full of awful website experiences, with frustrated and confused visitors. In 2002, it became our founders mission to make the online world a better place for both visitors and businesses, which continues to be our mission today, and for the future.
Speak with a Conversion Expert
In just 30 minutes, we’ll show you how we can increase your revenue
Every site is different! In our meeting, we’ll identify your specific conversion barriers and provide you with a strategy to address them.