Website testing is an important part of conversion rate optimization. Fortunately, tools like Optimizely and Google Experiments (now Google Optimize), has made testing easier and approachable for many organizations. This article lists affordable website testing tools that are great options if you’re looking to get started with running A/B or multivariate tests on your web pages.
Google can’t see many of the typical things that marketers use to gauge website usability. That said, the search engine still wants to reward good user experience with better rankings. To do that, Google is rolling out proxy measurements in the form of Core Web Vitals in May.
The pandemic has increased the number of people who shop online. However, it has also forced brick and mortar companies to invest in their digital presence, increasing overall competition and driving acquisition costs up. With more competitors, e-commerce companies need to use more conversion rate optimization strategies to get more visitors to act when they do get to the website.