For most companies, digital has always been an important component of their business. However, COVID-19 has made your website even more critical. Transactions that would have happened in brick-and-mortar stores are now being conducted online. If you’re just getting your feet wet in digital marketing, you’ll find the discussion between SiteTuners President Marty Greif and WSI Managing Director Gerardo Kerik useful. The entire chat is worth listening to if you want to learn how you can improve your conversion rate optimization during these critical times. If you’re short on time, here’s the CliffsNotes version.