Your job as a marketer is to help your users accomplish their tasks in the easiest and quickest way possible. To do that, you need to be aware of how heavy your page elements are, how much processing your users will have to perform.
There’s a wrongly-held belief that people don’t buy expensive things online. It’s likely a holdover from the days when you could do very little on the web, and has since changed along with so many basic things, like people don’t watch videos online.
If you’re heading to Retail Global Las Vegas in September, be sure to attend SiteTuners CEO Tim Ash’s workshop and sessions.
Workshop: E-commerce Conversion Masterclass
September 12, 2017
10:00 am – 2:30 pm
In this fast paced crash course in optimizing e-commerce experiences, Tim will cover …
People don’t work exclusively on smart phones, tablets, desktops and laptops when they have a goal – they work on whatever device they feel is right for the job, or happens to be convenient at the time, or is the one they have access to at the given moment.
Images were tricky enough when there was just the desktop to deal with, but now that users spend a little more of their time on mobile devices compared to desktops and laptops, things are even more nuanced.
Images are powerful tools for capturing and maintaining visitor interest and engagement on a web page. By nature, humans are drawn to images and process visual information faster than text. Our brain forms impressions of things we see in as fast as 1/20th of a second.
As mobile devices became popular, so too did responsive web design and mobile versions of web sites.
And that’s a great thing – people shouldn’t have to choose between laptops and smart phones when consuming content.
When a lot of people think of split tests, they usually think about changing the headline of a page or the color of the call-to-action (CTA). There’s room for those tests in the overall scheme of things, but testing is so much broader than that.
If you’re attending the 3rd Annual Content Marketing Conference and Expo, be sure to catch SiteTuners CEO Tim Ash as he conducts a crash course on CRO and keynotes on ending the rift between marketing departments.
The human brain hasn’t evolved in about 50,000 years. We still use the same brain hardware our ancestors used as hunter gatherers with finite resources, so we feel loss acutely.
Money is an artificial construct that lets us control resources – with it we can buy food, shelter, etc. We view money as a finite resource, so we experience spending it as loss of resource. And that experience maps to the same part of the brain that reacts to any kind of loss, including physical pain.