AIDA as a sales model has been around for a while. In 1898, E. St. Elmo Lewis developed it, mostly for selling in person. The model predates e-commerce on websites by nearly a…
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FREE Webinar: Live Landing Page Teardown and Tips to Increase Your Conversions
Your website has many jobs: to communicate your value proposition, to educate people about your business, to outline your features and benefits, and to capture your market’s attention. But if it doesn’t generate…
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FREE Webinar: The Four Pillars of Building Instant Trust Online
Websites and landing pages have very real trust issues – they create anxiety and uncertainty for many visitors. Before people will act or transact, these concerns must be alleviated and overcome. But how…
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What is a Customer Journey Map and Why Do You Need It?
For some companies, people can go to a website for the first time and complete a sale. For a lot of other organizations, this is simply not possible. People get to the site…
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FREE Webinar: The Seven Deadly Sins of Landing Page Design
Join SiteTuners CEO Tim Ash in “The Seven Deadly Sins of Landing Page Design,” a webinar hosted by Instapage. Listen to Tim share the secrets to landing page optimization and watch your conversions…
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5 Reasons to Use a Tag Manager to Increase Visibility for Conversions
Sometimes, conversion analysis is simple. You have some visitors, a percentage of them add items to their cart, and fraction of those users check out. All you basically track is visits and dollar…
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FREE Webinar: Five Personalization & Testing Strategies to Upgrade Your Customer Service
Cardinal Path is a long-time partner with SiteTuners working with many of our clients. Cardinal Path excels in using the Google Optimize 360 platform to improve customer service for their clients as well as ours….
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AutoWeb Case Study: How SiteTuners Implemented 7 High-Converting Landing Page Design Principles with Google to Improve Conversions and Reduce Costs
Key Issues Digital automotive pioneer and a leading automotive marketing services company, AutoWeb (formerly Autobytel), was experiencing less than optimal new car lead conversions from Google Adwords campaigns to its Car.com brand –…
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8 Customer Reviews Best Practices to Optimize Conversion Rates
[Editor’s note: This post was originally published in Februaray 10, 2014 and has been updated to reflect new best practices in using customer reviews for improving conversions.] In 2008, a tongue-in-cheek review launched…
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Catch Tim Ash at Growth Marketing Conference 2018
If you’re attending Growth Marketing Conference 2018, be sure to catch SiteTuners CEO Tim Ash as he conducts a session on optimizing your content marketing efforts: Actionable Best Practices for Getting Your Content…
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