6 Examples of Good Homepage Design for Increased Conversions
Marty Greif2019-08-06T14:33:37+00:00
Some marketing teams try to apply the same skills on the homepage design as they would on Chapter 1 of… Read more
The AIDA Model: Introduction to Attention, Interest, Desire, and Action
Marty Greif2019-08-21T12:56:38+00:00
AIDA as a sales model has been around for a while. In 1898, E. St. Elmo Lewis developed it, mostly… Read more
What is a Customer Journey Map and Why Do You Need It?
Marty Greif2019-02-11T14:00:00+00:00
For some companies, people can go to a website for the first time and complete a sale.
For a lot… Read more
Website Marketing Funnel Basics: Understanding the Stages of the Buying Cycle
Marty Greif2019-06-10T15:49:50+00:00
Marketing funnels are a great way to think about how your website structure fits the journey users take before they… Read more
Web Interfaces are Delayed Conversations: Designing Conversational Interfaces
Marty Greif2018-06-18T13:42:30+00:00
Users have a “delayed conversation” with a web interface.
That is, a company puts in every possible response to a… Read more
Making Web Visitors Feel Good: 6 Things to Consider to Build Trust Online
Marty Greif2019-08-17T17:20:53+00:00
The internet is a breeding ground for distrust – data gets stolen and sites get hacked all the time. Naturally,… Read more
What is GDPR compliance? Here’s the least you need to know
Marty Greif2018-05-25T13:59:21+00:00
GDPR, or the General Data Protection Regulation for anyone with users in Europe, becomes effective today. It has the unfortunate… Read more
Practical Tips to Reduce Visitor Load and Increase Conversions
Robyn Benensohn2019-04-23T06:22:21+00:00
Your job as a marketer is to help your users accomplish their tasks in the easiest and quickest way possible.… Read more
4 Ways You Can Improve Your Multichannel and Multi-Device Strategy
Marty Greif2017-10-20T19:35:09+00:00
People don’t work exclusively on smart phones, tablets, desktops and laptops when they have a goal – they work on… Read more
How to Optimize Images in an Omni-Channel World
Robyn Benensohn2017-10-21T12:08:53+00:00
Images were tricky enough when there was just the desktop to deal with, but now that users spend a little… Read more