Marketing funnels are a great way to think about how your website structure fits the journey users take before they make a purchase. They help organize how marketers can think about the digital…
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Users have a “delayed conversation” with a web interface. That is, a company puts in every possible response to a question a user has or to an action he or she wants done ahead…
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This post was originally published in July 2015 and has been updated to reflect the survey tools market in 2018. We love quantitative data, but quantitative data can only take you so far….
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The internet is a breeding ground for distrust – data gets stolen and sites get hacked all the time. Naturally, people are wary online. If web visitors are going to take your desired…
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GDPR, or the General Data Protection Regulation for anyone with users in Europe, becomes effective today. It has the unfortunate combination of being EXTREMELY IMPORTANT while DIFFICULT TO UNDERSTAND. Most conversion experts, e-mail…
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People don’t work exclusively on smart phones, tablets, desktops and laptops when they have a goal – they work on whatever device they feel is right for the job, or happens to be…
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Images were tricky enough when there was just the desktop to deal with, but now that users spend a little more of their time on mobile devices compared to desktops and laptops, things…
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Direct response landing pages take some work to get right, but they offer unique opportunities. That is, if you control where the traffic comes from (e.g. an AdWords ad for a product trial,…
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There’s this belief in the online marketing world that web personalization is synonymous to big data, and that you have to be an enterprise-level company to do it. Chris Gibbins, Director of UX and…
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Machine learning is changing the face of search. Here’s the least marketers need to know. When the former head of Google search, Amit Singhal, retired, Google knew exactly whom to put in charge….
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