Your job as a marketer is to help your users accomplish their tasks in the easiest and quickest way possible. To do that, you need to be aware of how heavy your page elements are, how much processing your users will have to perform.
People don’t work exclusively on smart phones, tablets, desktops and laptops when they have a goal – they work on whatever device they feel is right for the job, or happens to be convenient at the time, or is the one they have access to at the given moment.
Images were tricky enough when there was just the desktop to deal with, but now that users spend a little more of their time on mobile devices compared to desktops and laptops, things are even more nuanced.
Direct response landing pages take some work to get right, but they offer unique opportunities.
That is, if you control where the traffic comes from (e.g. an AdWords ad for a product trial, an email offer for a service, etc.) and your landing page is designed specifically for that offer, you have options to improve the page that would not exist for more “general” pages on your site.
There’s this belief in the online marketing world that web personalization is synonymous to big data, and that you have to be an enterprise-level company to do it.
Chris Gibbins, Director of UX and Optimization at Biglight, clarifies that waiting until you have every bit of data from all channels before starting to personalize could be the worst approach.
Machine learning is changing the face of search. Here’s the least marketers need to know.
When the former head of Google search, Amit Singhal, retired, Google knew exactly whom to put in charge. That person is John Giannandrea, known within Google circles as the Artificial Intelligence Chief.
Congratulations, your visitor converted!
Your conversion rate optimization efforts have borne fruit.
But you can’t rest easy yet – the customer journey doesn’t end when the visitor clicks ‘Submit Order.’
When marketers think about getting people to act, there’s a tendency to focus on the technology and not the operating system, a.k.a the human brain, on which the technology functions on.
That’s a mistake.
Google has just changed how they treat redirects.
That doesn’t sound all that exciting, but in the SEO community, it’s kind of a big deal.
It used to be that 302 redirects – that’s the temporary kind – did not pass any link equity, only 301 permanent redirects did that. No “juice” flowed to the new page when the wrong redirect was used, much to the chagrin of non-technical web site owners.
How far has conversion rate optimization (CRO) come after 15 years?
With the emergence of numerous tools, services, and companies focused on website testing and optimization, one would think that CRO has matured.