Practical Tips to Reduce Visitor Load and Increase Conversions
Robyn Benensohn2020-04-21T10:33:36+00:00
[Editor’s note: This post was originally published on May 5, 2014 and has been updated to include a discussion on… Read more
The Top 10 SiteTuners Blog Posts of the Decade
Alexander Svensson2020-10-20T19:04:13+00:00
If you take a second to step back and look at the online marketing developments for the past 10 years,… Read more
6 Examples of Good Homepage Design for Increased Conversions
Marty Greif2019-08-29T16:13:10+00:00
Some marketing teams try to apply the same skills on the homepage design as they would on Chapter 1 of… Read more
The AIDA Model: Introduction to Attention, Interest, Desire, and Action
Marty Greif2020-08-26T15:56:32+00:00
The AIDA model has been around for a while. In 1898, E. St. Elmo Lewis developed it, mostly for selling… Read more
What is a Customer Journey Map and Why Do You Need It?
Marty Greif2019-02-11T14:00:00+00:00
For some companies, people can go to a website for the first time and complete a sale.
For a lot… Read more
Website Marketing Funnel Basics: Understanding the Stages of the Buying Cycle
Marty Greif2020-09-02T15:07:30+00:00
Marketing funnels are a great way to think about how your website structure fits the journey users take before they… Read more
Web Interfaces are Delayed Conversations: Designing Conversational Interfaces
Marty Greif2020-08-13T02:57:14+00:00
Users have a “delayed conversation” with a web interface.
That is, a company puts in every possible response to a… Read more
Making Web Visitors Feel Good: 6 Things to Consider to Build Trust Online
Marty Greif2019-08-17T17:20:53+00:00
The internet is a breeding ground for distrust – data gets stolen and sites get hacked all the time. Naturally,… Read more
What is GDPR compliance? Here’s the least you need to know
Marty Greif2018-05-25T13:59:21+00:00
GDPR, or the General Data Protection Regulation for anyone with users in Europe, becomes effective today. It has the unfortunate… Read more
4 Ways You Can Improve Your Multichannel and Multi-Device Strategy
Marty Greif2017-10-20T19:35:09+00:00
People don’t work exclusively on smart phones, tablets, desktops and laptops when they have a goal – they work on… Read more