11. Marketing Tools
It’s not enough to have a website. You also have to maintain it. Manual website management is time-consuming, but some tools can be used for more convenient and automated site management. While these tools do not take manual intervention completely out of the picture, they will certainly save you a lot of time.
Customer Relationship Management (CRM) Tools
They help you automate some tasks necessary for effective customer relationship management. With a good CRM tool you can achieve the following:
- Tracking customer communication for a marketing campaign.
- Ensure that all salespeople are on the same page so customers do not receive duplicate contact.
- Automatically send marketing material to customers as configured.
Tools to Improve Performance
Website performance problems need to be weeded out regularly. Tools can monitor website performance, automate the monitoring process, and display problems to correct them before they affect many visitors.
Tools for Updating Content
Updating content is important for any website, but even more so for content-driven websites. It helps provide regular visitors with something new every time and improves organic traffic. Some tools help you do this automatically, create posts from notes on a synced smartphone, create calendar events, or repurpose old content. If This Then That (IFTTT) and Zapier are tools that can help you with this.
Tools for Email Marketing
Email marketing is an effective online marketing method; the best part is that you no longer need to do it manually to every lead or subscriber. The available automation tools that send marketing emails in bulk are a great help. You can also personalize emails (address each recipient by name) and segment marketing based on various factors. You can use tools such as MailChimp and Constant Contact for this automation.
Technical Management Tools
The right tools can also help automate the management of some infrastructures. These tools can make programmers’ jobs easier by allowing them to automate some parts of the technical aspects of website management.
To succeed in your business, you should know how your customer thinks, understand what they want, and always be one step ahead to satisfy their needs. Now that you know this, use these tools to learn how to give them a unique user experience and see how your conversions grow in return! Schedule a meeting with one of our conversion experts, and let’s see how you can optimize your website to get better results!