“It is easy to recommend Marty as an educator, partner and expert consultant for all things conversion rate optimization that improve sales. His direct, informative and entertaining teaching style enables easy adoption of the material.” Nicholas Gantenberg, Ph.D. Digital Marketing Consultant, BraveWeb LLC a WSI firm
“As a business owner this is the book you simply need to read to stop wasting money and start making money with your website. While you can implement much of what’s said yourself, more importantly it will help you make sure you hire the right talent.” Larry Boyer President, Success Rockets
It’s not about you, it’s about your visitors.
If you follow the principles in this book, you will be able to diagnose the problems that are stopping your website visitors from engaging with you.
This is the key principle in Conversion Rate Optimization (CRO). It does not matter if you are optimizing landing pages, performing A/B tests, or redesigning your website, aligning user intent with their website experience is the only way to increase your conversion rate. So how do you align user intent?
If you are new to conversion rate optimization or landing page optimization, reading this book will set you on the correct course to improve your website conversions.
If you are an experienced CRO practitioner, this book will offer new insights on how to approach CRO.
“Martin gave a fantastic full-day presentation regarding Conversion Rate Optimization. He is a very engaging speaker and I learned a lot from him in a short amount of time. He motivated me to take action.” J. Todd McCarty Principal, Digital Marketing Strategist, WSI Marketing Upside
“Marty’s extensive experience and expertise in web development and conversion optimization make him an incredible asset for any business serious in increasing it’s bottom line. “ Zhenya Beck Co-founder at Freightera.com