Conversion Rate Optimization (CRO) is an increasingly popular activity. Unfortunately, it has often been relegated to the sidelines, and seen largely as a tactical split-testing activity within the online marketing department.
The real strategic potential of CRO can’t be unleashed without considering the whole company. Optimization expert Martin Greif will describe a 360-degree vision, to evaluate your own company’s ability to use CRO as an engine for growth.
The Conversion Maturity Model objectively measures capabilities in areas such as:
- Marketing technology and tools
- Customer experience (online and omni-channel)
- Organizational structure and staff skillsets
- Measurement and accountability
- Process and culture
Learn where you stand on this important map, and what steps you need to take to accelerate your online business.