Martin’s Most Recent Speaking Events

Workshops

Digital Growth Unleashed – US
June 1, 2020
https://digitalgrowthunleashed.com/agenda/

A Crash Course in Conversion Rate Optimization – Hands On
How much money are you losing with poorly performing websites and landing pages?

Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO). Noted digital marketing expert and SiteTuners President, Martin Greif, will help you to improve conversions by applying “The Matrix” methodology to your website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get more of the right people through the right activities in the right order.

Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.

Who Should Attend:

  • CMO’s
  • Marketing directors
  • Online media buyers
  • Webmasters & web designers
  • SEO & PPC specialists

What You Will Learn:

  • An overview of conversion rate optimization
  • How to uncover the Seven Deadly Sins of Landing Pages
  • How to segment your online audience into mission-critical roles
  • Breaking down each role into specific tasks (“use cases”)
  • Understanding key decision making steps (awareness, interest, desire, action)
  • A process for creating user-centered websites

Rocky Mountain Summit
March 19, 2020
https://www.rockymountainsocialsummit.com/agenda

A Crash Course in Conversion Rate Optimization – Hands On
How much money are you losing with poorly performing websites and landing pages?

Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO). Noted digital marketing expert and SiteTuners President, Martin Greif, will help you to improve conversions by applying “The Matrix” methodology to your website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get more of the right people through the right activities in the right order.

Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.

Who Should Attend:

  • CMO’s
  • Marketing directors
  • Online media buyers
  • Webmasters & web designers
  • SEO & PPC specialists

What You Will Learn:

  • An overview of conversion rate optimization
  • How to uncover the Seven Deadly Sins of Landing Pages
  • How to segment your online audience into mission-critical roles
  • Breaking down each role into specific tasks (“use cases”)
  • Understanding key decision making steps (awareness, interest, desire, action)
  • A process for creating user-centered websites

WSI Global Convention – Cancun
October 23-27, 2019
https://wsievents.eventsmart.com/wsi-2019-global-convention-overview/wsi-2019-global-convention-agenda/#section1

Using ROI to Close the Deal
5eff35cef92ea18b894afc68It’s all about economic value.  Whether you are selling to a company or selling your project ideas internally, know the economic value of your digital marketing is the first step towards success.  

So how do you determine economic value?  First off, you need to understand the value of your conversion goals whether they are sales, leads or subscriptions.  Armed with this information, and a calculation on Lifetime Value, you can then start to gain agreement for your digital marketing proposal.  In this session participants will learn:
  • How to calculate the economic value
  • How to determine the correct KPI’s to measure
  • How to deconstruct digital marketing efforts to determine the effectiveness
  • How to build out a digital marketing plan to focus on high-value activities
  • How to gain approval to move the plan forward

Keynotes

Digital Growth Unleashed – US
June 2,3, 2020
https://digitalgrowthunleashed.com/agenda/

True Connections in the Digital World
Sales and marketing have moved from in-person to online. So why do we treat people differently online?

Find out the three questions everyone asks when they meet someone for the first time or when they arrive on your website for the first time. The answers to those questions had better be the same regardless if you are meeting someone live or hiding behind your website.

Learn how to apply successful in-person marketing techniques to convert more visitors into leads, subscriptions, and sales online.

Rocky Mountain Summit
March 17, 18, 2020
https://www.rockymountainsocialsummit.com/agenda

True Connections  – Relationship Marketing in a Digital World
Sales and marketing has moved from in person to online. So why do we treat people differently online? Are you a greedy marketer? Do you think only of your initiative and never about the visitor. Well it is time to ask yourself 3 very basic questions regarding your website in relation to how you meet someone for the first time.

Learn how to apply successful in-person marketing techniques to convert more visitors into leads, subscriptions and sales online.

3XE Digital Marketing Conference
Feb 13, 2020
https://3xedigital.com/conversionux/martingrief/

20 Minutes to Higher Conversions
Join Martin Greif, President of SiteTuners, as he walks you through the three key questions that must be answered to achieving higher conversion rates.  In this fast-paced educational talk, Martin will provide step-by-step instructions so you can immediately take action on your website and landing pages.

Learn how to apply successful relationship marketing techniques to convert more visitors into leads, subscriptions, and sales online.

General Sessions

Digital Growth Unleashed – Berlin
November 18 – 19, 2019
https://digitalgrowthunleashed.de/programm

True Connections – Relationship Marketing in the Digital World
Sales and marketing has moved from in person to online. So why do we treat people differently online?

Find out the three questions everyone asks when they meet someone for the first time or when they arrive on your website for the first time. The answers to those questions better be the same regardless if you are meeting someone live or hiding behind your website.

Learn how to apply successful in-person marketing techniques to convert more visitors into leads, subscriptions and sales online.

Digital Growth Unleashed – London
October 16 – 17, 2019

20-Minutes to Higher Conversions
Join Martin Greif, President of SiteTuners, as he walks you through the three keys to achieving higher conversion rates.  In this fast-paced educational talk, Martin will provide step-by-step instructions so you can immediately take action on your website and landing pages.

Interested in having Martin speak at your next event?

Schedule a Call to Discuss Your Event

“Martin gave a fantastic full-day presentation regarding Conversion Rate Optimization. He is a very engaging speaker and I learned a lot from him in a short amount of time. He motivated me to take action.”
J. Todd McCarty
Principal, Digital Marketing Strategist, WSI Marketing Upside

“Marty’s extensive experience and expertise in web development and conversion optimization make him an incredible asset for any business serious in increasing it’s bottom line. “
Zhenya Beck
Co-founder at Freightera.com

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