Martin’s Most Recent Speaking Events
Workshops
Digital Growth Unleashed – US
June 1, 2020
https://digitalgrowthunleashed.com/agenda/
A Crash Course in Conversion Rate Optimization – Hands On
How much money are you losing with poorly performing websites and landing pages?
Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO). Noted digital marketing expert and SiteTuners President, Martin Greif, will help you to improve conversions by applying “The Matrix” methodology to your website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get more of the right people through the right activities in the right order.
Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.
Who Should Attend:
- CMO’s
- Marketing directors
- Online media buyers
- Webmasters & web designers
- SEO & PPC specialists
What You Will Learn:
- An overview of conversion rate optimization
- How to uncover the Seven Deadly Sins of Landing Pages
- How to segment your online audience into mission-critical roles
- Breaking down each role into specific tasks (“use cases”)
- Understanding key decision making steps (awareness, interest, desire, action)
- A process for creating user-centered websites
Rocky Mountain Summit
March 19, 2020
https://www.rockymountainsocialsummit.com/agenda
A Crash Course in Conversion Rate Optimization – Hands On
How much money are you losing with poorly performing websites and landing pages?
Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO). Noted digital marketing expert and SiteTuners President, Martin Greif, will help you to improve conversions by applying “The Matrix” methodology to your website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get more of the right people through the right activities in the right order.
Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.
Who Should Attend:
- CMO’s
- Marketing directors
- Online media buyers
- Webmasters & web designers
- SEO & PPC specialists
What You Will Learn:
- An overview of conversion rate optimization
- How to uncover the Seven Deadly Sins of Landing Pages
- How to segment your online audience into mission-critical roles
- Breaking down each role into specific tasks (“use cases”)
- Understanding key decision making steps (awareness, interest, desire, action)
- A process for creating user-centered websites
WSI Global Convention – Cancun
October 23-27, 2019
https://wsievents.eventsmart.com/wsi-2019-global-convention-overview/wsi-2019-global-convention-agenda/#section1
Using ROI to Close the Deal
It’s all about economic value. Whether you are selling to a company or selling your project ideas internally, know the economic value of your digital marketing is the first step towards success.
- How to calculate the economic value
- How to determine the correct KPI’s to measure
- How to deconstruct digital marketing efforts to determine the effectiveness
- How to build out a digital marketing plan to focus on high-value activities
- How to gain approval to move the plan forward
Keynotes
General Sessions
Interested in having Martin speak at your next event?
“Martin gave a fantastic full-day presentation regarding Conversion Rate Optimization. He is a very engaging speaker and I learned a lot from him in a short amount of time. He motivated me to take action.”
J. Todd McCarty
Principal, Digital Marketing Strategist, WSI Marketing Upside
“Marty’s extensive experience and expertise in web development and conversion optimization make him an incredible asset for any business serious in increasing it’s bottom line. “
Zhenya Beck
Co-founder at Freightera.com