Martin’s Most Recent Speaking Events
Workshops
GPeC SUMMIT – Romania
October 30, 2023
https://www.gpec.ro/gpec-summit-octombrie/#workshop
A Crash Course in Conversion Rate Optimization – Hands On
Understanding how to turn website visitors into customers – a process known as Conversion Rate Optimization (CRO) – can make a significant difference to your eCommerce website.
This workshop is about giving you clear, practical knowledge that you can use right away. You will learn how to use your website and online presence to support your business goals.
You will learn how to make your online marketing efforts customer-focused and how to use different online tools effectively. This includes learning how to align social media, search engine optimization (SEO), and content marketing to reach and engage your customers.
You will learn how to use data and testing to find out what works best for your business. This will help you make decisions based on evidence, not guesswork.
In short, the workshop is a no-nonsense, practical guide to getting more sales through your eCommerce website.
Takeaways for participants:
Put theory into practice. We’ll review websites from the group to identify conversion issues that are preventing website visitors from taking action. This isn’t just a passive learning experience – it’s a hands-on, collaborative activity that will give you a new perspective on your own digital marketing strategies.
Here’s what you’ll take away from this exercise:
- Real-world examples: By reviewing actual websites from other workshop participants, you’ll see real-world examples of what works and what doesn’t when it comes to conversion optimization.
- Peer feedback: You’ll get feedback from other participants – fellow workshop attendees who understand the challenges you face. This can provide you with new insights and ideas that you might not have considered.
- Actionable improvements: You’ll identify specific, actionable improvements you can make to your own website to increase conversions. These aren’t just theoretical ideas – they’re practical changes you can implement as soon as you get back to your office.
- A fresh perspective: By evaluating other websites, you’ll learn to look at your own website with fresh eyes. You’ll be able to spot issues and opportunities that you might have missed before.
In short, the value to the attendees is actionable digital marketing ideas that will generate revenue with lower marketing costs for acquisition of new customers.
Conversion Conference – US
June 19, 2023
https://conversionconference.com/agenda/2023/
A Crash Course in Conversion Rate Optimization – Hands On
How much money are you losing with poorly performing websites and landing pages?
Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO). Noted digital marketing expert and SiteTuners President, Martin Greif, will help you to improve conversions by applying “The Matrix” methodology to your website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get more of the right people through the right activities in the right order.
Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.
Who Should Attend:
- CMO’s
- Marketing directors
- Online media buyers
- Webmasters & web designers
- SEO & PPC specialists
What You Will Learn:
- An overview of conversion rate optimization
- How to uncover the Seven Deadly Sins of Landing Pages
- How to segment your online audience into mission-critical roles
- Breaking down each role into specific tasks (“use cases”)
- Understanding key decision making steps (awareness, interest, desire, action)
- A process for creating user-centered websites
Conversion Conference – US
June 20, 2022
https://conversionconference.com/agenda/2022/
A Crash Course in Conversion Rate Optimization – Hands On
How much money are you losing with poorly performing websites and landing pages?
Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO). Noted digital marketing expert and SiteTuners President, Martin Greif, will help you to improve conversions by applying “The Matrix” methodology to your website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get more of the right people through the right activities in the right order.
Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.
Who Should Attend:
- CMO’s
- Marketing directors
- Online media buyers
- Webmasters & web designers
- SEO & PPC specialists
What You Will Learn:
- An overview of conversion rate optimization
- How to uncover the Seven Deadly Sins of Landing Pages
- How to segment your online audience into mission-critical roles
- Breaking down each role into specific tasks (“use cases”)
- Understanding key decision making steps (awareness, interest, desire, action)
- A process for creating user-centered websites
Digital Growth Unleashed – US
June 1, 2020
https://digitalgrowthunleashed.com/agenda/
A Crash Course in Conversion Rate Optimization – Hands On
How much money are you losing with poorly performing websites and landing pages?
Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO). Noted digital marketing expert and SiteTuners President, Martin Greif, will help you to improve conversions by applying “The Matrix” methodology to your website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get more of the right people through the right activities in the right order.
Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.
Who Should Attend:
- CMO’s
- Marketing directors
- Online media buyers
- Webmasters & web designers
- SEO & PPC specialists
What You Will Learn:
- An overview of conversion rate optimization
- How to uncover the Seven Deadly Sins of Landing Pages
- How to segment your online audience into mission-critical roles
- Breaking down each role into specific tasks (“use cases”)
- Understanding key decision making steps (awareness, interest, desire, action)
- A process for creating user-centered websites
March 19, 2020
A Crash Course in Conversion Rate Optimization – Hands On
How much money are you losing with poorly performing websites and landing pages?
Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO). Noted digital marketing expert and SiteTuners President, Martin Greif, will help you to improve conversions by applying “The Matrix” methodology to your website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get more of the right people through the right activities in the right order.
Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.
Who Should Attend:
- CMO’s
- Marketing directors
- Online media buyers
- Webmasters & web designers
- SEO & PPC specialists
What You Will Learn:
- An overview of conversion rate optimization
- How to uncover the Seven Deadly Sins of Landing Pages
- How to segment your online audience into mission-critical roles
- Breaking down each role into specific tasks (“use cases”)
- Understanding key decision making steps (awareness, interest, desire, action)
- A process for creating user-centered websites
WSI Global Convention – Cancun
October 23-27, 2019
https://wsievents.eventsmart.com/wsi-2019-global-convention-overview/wsi-2019-global-convention-agenda/#section1
Using ROI to Close the Deal
It’s all about economic value. Whether you are selling to a company or selling your project ideas internally, know the economic value of your digital marketing is the first step towards success.
- How to calculate the economic value
- How to determine the correct KPI’s to measure
- How to deconstruct digital marketing efforts to determine the effectiveness
- How to build out a digital marketing plan to focus on high-value activities
- How to gain approval to move the plan forward
Keynotes
General Sessions
Interested in having Martin speak at your next event?
“Martin gave a fantastic full-day presentation regarding Conversion Rate Optimization. He is a very engaging speaker and I learned a lot from him in a short amount of time. He motivated me to take action.”
J. Todd McCarty
Principal, Digital Marketing Strategist, WSI Marketing Upside
“Marty’s extensive experience and expertise in web development and conversion optimization make him an incredible asset for any business serious in increasing it’s bottom line. “
Zhenya Beck
Co-founder at Freightera.com