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How does our methodology help you?
Our methodology is a 4-step framework, focused around proven results that have helped our clients and their users succeed – not just once, but time and time again.
Our conversion and marketing methodology is easily understood, and is applied to every client, every interaction, and every problem we solve.
Our process is adapted from our two decades of conversion optimization learnings.
Additionally, our framework is also influenced by strategies that didn’t work. Learning why a solution didn’t work is just as important as knowing what does work.
Step 1.
Listen and Understand
We’ll take the time to get to know you, understand your business, your industry, your objectives, and your offerings
The scope of these stages depends on the project and the problem we are solving. At a minimum, we’ll conduct an audit of your business, website and data to identify, uncover and unlock opportunities for success.
Step 2.
Discover and Explore
We won’t just gather data about your visitors, we’ll dig into who your target audience really is
By identifying your target audience, we’ll be able to understand what your audience thinks they want, what influences their decisions, and what they actually need.
Step 3.
Analyze, align and design
We’ll apply our extensive background of neuromarketing and behavioral economics
By understanding what influences your users’ decisions – we are able to increase desire, discoverability, trust, loyalty, leads, sales and revenue.
Step 4.
Launch, Validate and Repeat
The project isn’t done until it has achieved its desired impact
The success criteria is measured from the perspective of your users and your business.
After evaluating, we’ll choose to either address any findings and opportunities in a new iteration, or we’ll begin a new cycle of optimization work.
At the end of this process, it begins again.
A better customer experience transfers into a stronger bottom-line.
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Our Team of Experts
Directors of Optimization
Advice, guidance and support from a dedicated conversion expert who makes sure it all comes together, driving your business to success
UX/UI Designers
Conversion specialists that create user-friendly interfaces to increase visitor satisfaction, and strengthen your bottom-line
Conversion Analysts
Predicting, validating, visualizing and delivering actionable insights about your users’ touchpoints through various statistical techniques
Developers
Front-end and back-end development and implementation of fully functional conversion-focused interactive solutions