Martin Greif

Digital Marketing Keynote Speaker & Expert

Who is Martin Greif?

“It is easy to recommend Marty as an educator, partner and expert consultant for all things conversion rate optimization that improve sales. His direct, informative and entertaining teaching style enables easy adoption of the material.”
Nicholas Gantenberg, Ph.D.
Digital Marketing Consultant, BraveWeb LLC a WSI firm

“We were introduced to Marty and by implementing his suggestions, our conversion rate doubled. That’s after only implementing a third of what he suggested. Marty is very tuned in to our needs as entrepreneurs – I would highly recommend Marty!”
Juliette Samuel
CEO, Founder at Nyraju Skin Care

Interested in having Martin speak at your next event?

Martin always enjoys the opportunity to partner with organizations for conferences, lectures and workshops. He’s traveled all over the world to help businesses ramp up their revenue! His goal is to bring energy, positivity, big ideas and strategic next steps to every event.

Speak with Martin About Your Event

Topics

With years of experience in Digital Marketing, Sales and Marketing Management, Martin can create the exact custom talk designed for your audience. Whether you need a motivational speech or a hands-on how-to workshop Martin will engage your audience.

Martin specializes in creating custom keynotes, breakouts and workshops. Just let him know what you are looking for and what your goals are. Or you choose from one of his standard presentations or workshops. And yes, even these options below can be customized for your audience.

  The Seven Deadly Sins of Landing Page Design

Changes in web page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical session will provide you with a crash course in landing page optimization. Learn to identify the common Seven Deadly Sins of Landing Page Design that are present on almost every landing page, and how to avoid them:

  1. Unclear Call-to-action
  2. Too Many Choices
  3. Asking For Too Much Info
  4. Too Much Text
  5. Not Keeping Your Promises
  6. Visual Distractions
  7. Lack of Trust

 

  Your Baby Is Ugly – Rapid-fire Live Landing Page Critiques

Your landing page stinks – its just a question of degree. Bring your URL and Conversion Rate Optimization expert Martin Greif will give you some quick and actionable tips to immediately improve performance. Guaranteed to be an educational and entertaining session!
 

  The Conversion Maturity Model – A Roadmap to Higher Online Profits

Conversion Rate Optimization (CRO) is an increasingly popular activity. Unfortunately, it has often been relegated to the sidelines, and seen largely as a tactical split-testing activity within the online marketing department.

The real strategic potential of CRO can’t be unleashed without considering the whole company. Optimization expert Martin Greif will describe a 360-degree vision, to evaluate your own company’s ability to use CRO as an engine for growth.

The Conversion Maturity Model objectively measures capabilities in areas such as:

  • Marketing technology and tools
  • Customer experience (online and omni-channel)
  • Organizational structure and staff skillsets
  • Measurement and accountability
  • Process and culture

Learn where you stand on this important map, and what steps you need to take to accelerate your online business.


Workshop

The following workshops may be presented in a 4-6 hour format, typically to groups of 10-40 people.

  A Crash Course in Conversion Rate Optimization – Hands On

How much money are you losing with poorly performing websites and landing pages?

Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO). Noted digital marketing expert and SiteTuners EVP Martin Greif will help you to improve conversions by applying “The Matrix” methodology to your website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get the more of right people through the right activities in the right order.

Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.

Who Should Attend:

  • CMO’s
  • Marketing directors
  • Online media buyers
  • Webmasters & web designers
  • SEO & PPC specialists

 

What You Will Learn:

  • An overview of conversion rate optimization
  • How to uncover the Seven Deadly Sins of Landing Pages
  • How to segmenting your online audience into mission-critical roles
  • Breaking down each role into specific tasks (“use cases”)
  • Understanding key decision making steps (awareness, interest, desire, action)
  • A process for creating user-centered websites

Interested in having Martin speak at your next event?

Speak with Martin About Your Event

“Martin gave a fantastic full-day presentation regarding Conversion Rate Optimization. He is a very engaging speaker and I learned a lot from him in a short amount of time. He motivated me to take action.”
J. Todd McCarty
Principal, Digital Marketing Strategist, WSI Marketing Upside

“Marty’s extensive experience and expertise in web development and conversion optimization make him an incredibel asset for any business serious in increasing it’s bottom line.
Zhenya Beck
Co-founder at Freightera.com