Your job as a marketer is to help your users accomplish their tasks in the easiest and quickest way possible. To do that, you need to be aware of how heavy your page elements are, how much processing your users will have to perform.
If visitors can’t find it, then it doesn’t exist.
Web marketers often get too caught up in the aesthetics of web sites that they forget about making it easy for users to find what they need.
Sure, a modern and professional look and feel is essential in earning web visitors’ trust. However, web design should support user tasks and not undermine usability and discoverability.
Early in the year is a good time to step back from the crazy rush of quarterly reports, hitting all the required conversion metrics for the year, and just … SEEING if the web site works.
That’s not in the “does my web page load quickly on desktop and mobile” sense, but in the “is it actually usable for my target audience” sense. Every web site has usability issues. The key is to eliminate the crippling usability issues that keep your audience from performing the actions that you want them to perform.
People like to think they’re rational creatures. But they’re really not.
The human brain is on auto-pilot most of the time because the conscious part is expensive to operate.
So, in online marketing, it doesn’t make sense to try to appeal to the audience’s rational side. The parts of the brain that are mostly in charge are those responsible for …
Raise your landing page optimization game before the year ends.
Join SiteTuners’s Marty Greif and LeadPages’s Bob Jenkins as they team up to show you how to convert more visitors to leads and more leads to customers with actionable optimization strategies and landing page best practices.
Usability testing is a very powerful tool, but it’s not a very versatile one.
Your web site exit surveys, as a source of data, can uncover commonly failed tasks, general satisfaction about the web site, and demographic information about your users. Your web analytics tool can, as a source of data, uncover effective marketing channels, help you find the top pages to fix, and assist you in spotting ideal candidates for split testing.
The call-to-action button is a critical part of the conversion process. If it gets missed or misinterpreted, you’re leaving money on the table.
Here are some guidelines to keep in mind when creating your buttons, so it’s easy for visitors to take your desired action:
If you missed the sold-out Conversion Conference Las Vegas 2016, we’ve got great news for you.
You can now stream all the sessions for a full year for only $299.
- 30+ hours of educational content
- All 40 sessions and 3 world-class keynotes
- High-quality professional audio and synchronized PowerPoint slides
- Split-screen speaker videos of all keynotes & Track 1 sessions (held in the main room)
- Unlimited viewing by you and your team for one full year
- Access from desktops, tablets, or your smartphone
Watch preview below:
There was a point when online marketing jobs were very separate.
- search engine optimization (SEO) experts cared about how many people got to the web site,
- web usability experts cared about whether those visitors left immediately because something was broken,
- conversion rate optimization (CRO) experts cared about the set of those visitors who got to the cart, and
- web analytics experts created reports about those visitors
There’s not one single event that led to tasks from those fields merging, but today, knowing just one aspect of online marketing just isn’t going to cut it. If you’re serious about conversion rate optimization, you’re going to need to pick up more than the traditional web site testing skills.
How far has conversion rate optimization (CRO) come after 15 years?
With the emergence of numerous tools, services, and companies focused on website testing and optimization, one would think that CRO has matured.