Robyn Benensohn, Author at SiteTuners

Website Testing Checklist: Usability Tests, User Acceptance Tests, and AB Tests Explained

Robyn Benensohn2020-12-17T17:08:17+00:00

Summary: Combining website usability tests, user acceptance tests (UAT), and AB tests may sound like a ton of work. But… Read more

Website Testing Checklist: Usability Tests, User Acceptance Tests, and AB Tests ExplainedRobyn Benensohn2020-12-17T17:08:17+00:00

Robyn Benensohn2020-10-01T17:03:41+00:00

Google Search Console or GSC – the rebranded tool still familiar to old souls in the marketing community as Google… Read more

Google Search Console Basics: A Beginner’s Guide to GSCRobyn Benensohn2020-10-01T17:03:41+00:00

Robyn Benensohn2020-04-21T10:33:36+00:00

[Editor’s note: This post was originally published on May 5, 2014 and has been updated to include a discussion on… Read more

Practical Tips to Reduce Visitor Load and Increase ConversionsRobyn Benensohn2020-04-21T10:33:36+00:00

Robyn Benensohn2020-09-13T18:25:09+00:00

Summary: There are instances when it makes sense to run an A/B test and cases when it’s better to redesign… Read more

When to A/B Test: Website Redesign vs Split TestingRobyn Benensohn2020-09-13T18:25:09+00:00

Robyn Benensohn2020-08-07T20:36:53+00:00

Website trust is very important in online transactions. If your visitors don’t trust you, they won’t overcome their apprehensions about… Read more

5 Trust Factors to Increase Conversions on Your WebsiteRobyn Benensohn2020-08-07T20:36:53+00:00

Robyn Benensohn2019-11-30T16:52:32+00:00

Images were tricky enough when there was just the desktop to deal with, but now that users spend a little… Read more

How to Optimize Images in an Omni-Channel WorldRobyn Benensohn2019-11-30T16:52:32+00:00

Robyn Benensohn2019-08-22T17:44:13+00:00

When a lot of people think of split tests, they usually think about changing the headline of a page or… Read more

Using Cialdini’s Persuasion Principles to Test Your PageRobyn Benensohn2019-08-22T17:44:13+00:00

Robyn Benensohn2017-10-25T11:54:59+00:00

Early in the year is a good time to step back from the crazy rush of quarterly reports, hitting all… Read more

3 Essential Usability Tips for 2017Robyn Benensohn2017-10-25T11:54:59+00:00

Robyn Benensohn2020-03-15T23:46:56+00:00

Usability testing is a very powerful tool, but it’s not a very versatile one. Your website exit surveys, as a… Read more

Avoid the Top 3 Usability Testing PitfallsRobyn Benensohn2020-03-15T23:46:56+00:00

Robyn Benensohn2017-11-13T17:39:47+00:00

Machine learning is changing the face of search. Here’s the least marketers need to know. When the former head of… Read more

Google RankBrain: What the Artificial Intelligence Revolution Means for Online MarketersRobyn Benensohn2017-11-13T17:39:47+00:00