Category: Mobile

Catch Tim Ash at Content Marketing World 2016

If you’re attending Content Marketing World 2016, be sure to join SiteTuners CEO Tim Ash at his sessions:

Developing a Mobile Content Plan that Converts

September 6

1:00 pm – 4:30 pm

Tim will walk you through …

  • A framework for mobile conversion (understanding the mobile environment and context)
  • Specific problem/solution best practices for mobile design
  • Optimizing mobile emails and landing page experiences
  • Mapping your mobile content to the stages of the customer journey

That’s Irrational! Why Selling to the Logical Brain Won’t Get Results

September 8

10:00 am – 10:45 am

Technology changes. But what it’s getting mapped onto – the brain – well, not so much. As a marketer, it pays to understand what motivates customers to take action. read more

Tim Ash to Keynote on Mobile Conversion at Affiliate Management Days SF

amdays16 tim ash keynote

We’re closing in on a decade since the iPhone launched.

Mobile user experience, formerly as real as flying pigs and unicorns, is now a reality. Or at least, it’s a reality for some web sites.

We say some because in the rush to launch a mobile-friendly interface, a lot of sites gutted web usability in the process, crashing and burning their way into “mobileness.” read more

Avoid these 6 Mobile Mistakes

avoid these 6 mobile mistakes

Mobile experiences are tough to get right, and even for seasoned pros, mistakes are very easy to make.

  • If you fail to account that users might be in motion, you might think that your small text size is not an issue.
  • If you fail to account for a thumb being significantly less precise than a mouse, you might think your small call-to-action (CTA) is just the right size.
  • If you fail to account for slower connections, you might think your images don’t bog down loading speed at all.

These differences are important.

And regardless of whether you’re solving for mobile using Responsive Web Design (RWD), adaptive layouts, or a mobile version, it pays to have a checklist of issues you can run into – even if you’ve been careful. read more

Our Top 15 Posts for 2015 – and the Skills You Need to Pick Up for 2016

top 15 posts for 2015

2015 is a big year for changes in online marketing.

So the online marketing space is both growing and changing rapidly.

Marketers are also changing.

The specializations are no longer as defined. Search specialists, conversion professionals, UX practitioners, and web analytics gurus are all playing in the same arena. All these fields now connect to, and affect, one another. read more

Solving Common Mobile Usability Problems

solving common mobile usability problems

It’s been 8 years since the iPhone launched. “Mobile usability” is actually something some sites are getting right – that was certainly not the case in the 2008 to 2010 phase, when that phrase was something of an oxymoron. But lo and behold, more and more marketers are getting the memo – more businesses have at least launched an m. presence, or a Responsive-Web-Design-enabled site. read more