Key Issues Digital automotive pioneer and a leading automotive marketing services company, AutoWeb (formerly Autobytel), was experiencing less than optimal new car lead conversions from Google Adwords campaigns to its Car.com brand –…
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Coastal Insurance Solutions is a company that specializes in homeowners and flood insurance on Long Island and in New York State. SiteTuners redesigned their pay-per-click landing page to increase conversions and lower PPC costs. The…
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There’s no one-size-fits-all solution for the challenges that await you in the fast-paced cauldron of competition that is the ecommerce industry. It’s vastly too complex, moves much too quickly, and has far too…
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There’s a fairly widespread view that AdWords campaigns are SEM functions or PR functions. They are that, too, but what some marketers miss is that they are conversion activities. Getting people to click through…
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For checking the health of online marketing, the web, and perhaps technology in general, there is nothing quite like the annual Mary Meeker report. (The SlideShare deck has been viewed over a million times, guys.) Whether…
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One of the great things about being a marketer for a small-to-medium-sized operation today is that you have access to all the data that only Fortune 500 companies used to have. It’s hard…
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Everyone in online marketing knows how hard remarketing is – the ones who have never gotten the specialization required to start, the ones who have tried and failed, and the ones who get…
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Deep Learning. During 2013’s PubCon KeyNote, Matt Cutts talked this up as one of the key things Google is using to improve search, particularly around having entities and voice search. Facebook AI director Yann…
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There’s not a whole lot of reasons you should NOT go to SMX West. In fact, barring timing and budgets, there’s not one reason we can think of. But if you needed any…
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You’re running a PPC campaign. You have your designer prepped and ready, and you’ve spent more hours refining your keywords to match what visitors are searching than you care to think about. Maybe…
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