What Makes AdWords Campaigns Work?

There’s a fairly widespread view that AdWords campaigns are SEM functions or PR functions. They are that, too, but what some marketers miss is that they are conversion activities. Getting people to click through…
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So You Have an Ad Budget. Now What?

You’re running a PPC campaign. You have your designer prepped and ready, and you’ve spent more hours refining your keywords to match what visitors are searching than you care to think about. Maybe…
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