Let’s face it, the data Big Bang has happened. Your metrics are scattered around the galaxy. From Google Analytics to Facebook Ads, customer info to inventory stats. Looking through your data measurement telescopes,…
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This post was originally published in June 2015 and has been updated to reflect the interface of Google Analytics in 2018. As much as we love analytics tools, we’d be the first to…
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Most people do not read full pages online. They don’t compare all the options listed on a page. They don’t go through paragraphs of text to take in content. They don’t spend a…
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This post was originally published in December 2013 and has been updated to reflect the interface of Google Analytics in 2018. Over 4 years ago, Google decided to hide something marketers hold dear:…
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Google Search Console or GSC – the rebranded tool still familiar to old souls in the marketing community as Google Webmaster Tools – is a pretty versatile piece of marketing software. While SEOs…
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This post was originally published in July 2015 and has been updated to reflect the survey tools market in 2018. We love quantitative data, but quantitative data can only take you so far….
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If you’re new to web analytics, finding your way around can be quite intimidating. Even if you’re using a standard tool like Google Analytics, there’s so much you CAN do that it can…
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In 2013, much to the chagrin of many a marketer, Google removed access to search terms people use to get to a site within tools like WebTrends or Google Analytics. When Google moved…
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According to the eighth annual Econsultancy Conversion Rate Optimization Report released in October 2016, 55% of companies see “conversion rate optimization as crucial to overall strategy.” Recognizing the importance of conversion rate optimization (CRO) and effectively…
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Google Analytics is a fantastic tool, but it’s not without its quirks. Perhaps one of the biggest ones is that GA does not track PDF clicks by default. That’s something relatively glaring that is…
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