Jeff Loquist

As Senior Director of Optimization, Jeff works directly with clients, and also manages and mentors SiteTuners’ internal Optimization and Traffic Acquisition Teams, helping our Directors of Optimization and Paid Media team in developing strategy...

A B Testing vs Split Testing

A/B Testing vs Split Testing: Unveiling the Best Method for Your Digital Success

Testing the CRO process with either a/b testing or split testing is your reliable ally. Are you ready to transform your website into a conversion powerhouse? By conducting systematic and strategic tests, you can fine-tune various website elements and enhance user experience, leading to higher conversion rates.

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Website Funnel Analysis How To Find Your Website's Leads, Customers & Sales

Website Funnel Analysis: How To Find Your Website’s Leads, Customers & Sales

Excerpt: If you’re running a website, you need to know how it’s performing in terms of generating leads, customers and sales. This is where website funnel analysis comes in. By understanding your website’s funnel, you can identify areas that need improvement and make the necessary changes to help boost conversions.

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Optimizing A Lead Generation Website Best Practices to Generate More Leads

Optimizing a Lead Generation Website: Best Practices to Generate More Leads

In order to be successful in business-to-business (B2B) marketing, it is essential to have a lead generation website. A lead generation website is a website that is designed to capture leads from potential customers. The goal of a lead generation website is to convert visitors into leads, and then ultimately into customers. In this post, we discuss how to optimize a lead generation website for maximum effectiveness.

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Growth Hacking and Conversion Rate Optimization

Growth Hacking and Conversion Rate Optimization: Harness the Power of CRO to Grow Your Business

Growth hacking has become an essential tool for businesses looking to gain traction and scale quickly. And while there are a number of different growth hacking techniques out there, one that is often overlooked is the role of conversion rate optimization as a crucial aspect of the growth hacking process. If you’re not doing CRO, you’re missing out on a powerful growth hacking strategy.

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