Conversion Design

6 Steps to a Conversion-Focused Web Design: Why Visual Design Should Come Last

Everyone has a visual opinion because 90% of the information coming to our brain is visual, and 50% of our brain hardware is designed to process visual information. So, everybody feels that they’re qualified to opine about the design of your webpage or your website. Remember, though, that prioritizing visual design is similar to deciding what color to paint your bathrooms first when you’re remodeling your house. You should, instead, focus first on framing up the page and building it to be functional and structural based on what it’s supposed to do. Here are six steps you should follow to ensure you come up with a conversion-focused web design.

6 Steps to a Conversion-Focused Web Design: Why Visual Design Should Come Last Read More »

Rules for Each Stage of the AIDA Model to Improve Your Website

The AIDA (Awareness, Interest, Desire, and Action) Model is a sales and marketing tool that has been used for many years as an acquisition funnel. Maximizing each stage is the key to achieve good website conversion rates since misalignments on the message throughout the conversion funnel lead to disconnections with the user intent.

Rules for Each Stage of the AIDA Model to Improve Your Website Read More »

Webinar: Boost Your Website’s Performance: Live Conversion Rate Optimization Masterclass with Marty Greif

Boost Your Website’s Performance: Live Conversion Rate Optimization Masterclass with

Webinar: Boost Your Website’s Performance: Live Conversion Rate Optimization Masterclass with Marty Greif Read More »

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