Your job as a marketer is to help your users accomplish their tasks in the easiest and quickest way possible. To do that, you need to be aware of how heavy your page elements are, how much processing your users will have to perform.
If you’re heading to Retail Global Las Vegas in September, be sure to attend SiteTuners CEO Tim Ash’s workshop and sessions.
Workshop: E-commerce Conversion Masterclass
September 12, 2017
10:00 am – 2:30 pm
In this fast paced crash course in optimizing e-commerce experiences, Tim will cover …
Images were tricky enough when there was just the desktop to deal with, but now that users spend a little more of their time on mobile devices compared to desktops and laptops, things are even more nuanced.
Images are powerful tools for capturing and maintaining visitor interest and engagement on a web page. By nature, humans are drawn to images and process visual information faster than text. Our brain forms impressions of things we see in as fast as 1/20th of a second.
As mobile devices became popular, so too did responsive web design and mobile versions of web sites.
And that’s a great thing – people shouldn’t have to choose between laptops and smart phones when consuming content.
The human brain hasn’t evolved in about 50,000 years. We still use the same brain hardware our ancestors used as hunter gatherers with finite resources, so we feel loss acutely.
Money is an artificial construct that lets us control resources – with it we can buy food, shelter, etc. We view money as a finite resource, so we experience spending it as loss of resource. And that experience maps to the same part of the brain that reacts to any kind of loss, including physical pain.
Not every page is designed to convert. Your home page is basically a sign post to other locations. Your category page is the crossroad on a path somewhere. Your product detail pages and your ad landing pages, however, are there to convince people you’re worth closing the deal with.
If visitors can’t find it, then it doesn’t exist.
Web marketers often get too caught up in the aesthetics of web sites that they forget about making it easy for users to find what they need.
Sure, a modern and professional look and feel is essential in earning web visitors’ trust. However, web design should support user tasks and not undermine usability and discoverability.
People like to think they’re rational creatures. But they’re really not.
The human brain is on auto-pilot most of the time because the conscious part is expensive to operate.
So, in online marketing, it doesn’t make sense to try to appeal to the audience’s rational side. The parts of the brain that are mostly in charge are those responsible for …
Raise your landing page optimization game before the year ends.
Join SiteTuners’s Marty Greif and LeadPages’s Bob Jenkins as they team up to show you how to convert more visitors to leads and more leads to customers with actionable optimization strategies and landing page best practices.