Alexander Svensson

Alexander is a passionate digital marketing professional and highly experienced business strategist with clear thinking. He describes himself as a skilled director of optimization, boasting 10+ years of experience in marketing, conversion rate optimization (CRO), AB testing...

Augmented Reality in E commerce Revolutionizing Online Shopping and CRO

Augmented Reality in E-commerce: Revolutionizing Online Shopping and CRO

Discover how Augmented Reality (AR) is revolutionizing e-commerce in our latest blog. Dive into the impact of 3D AR technologies on online shopping, from enhancing customer engagement to transforming the retail industry. Learn about the challenges, opportunities, and future potential of AR in digital commerce.

Augmented Reality in E-commerce: Revolutionizing Online Shopping and CRO Read More »

graphic showing a male sitting on top of a computer screen of analytics data

Learning Google Analytics 4 and Other Google-related Tasks for 2021

For a lot of marketers, the turn of the year means prioritizing plans for the next months. For those who rely heavily on Google’s tools, there are always things to learn, but some of them are more pressing than others. Starting to get familiar with Google Analytics 4, exporting a pre and post-COVID Google Search Console data, and learning to optimize Core Web Vitals for Google search are 3 of the things digital marketers should consider prioritizing at the start of 2021. 

Learning Google Analytics 4 and Other Google-related Tasks for 2021 Read More »

How to Track PDF Downloads Using Google Tag Manager and Google Analytics

If you have white papers, case studies, and other downloadable content, understanding how much traction you get from those collaterals is one of the key things you need to do as an online marketer. With some configuration, you can track PDF downloads using Google Tag Manager and Google Analytics. This will allow you to get critical download data without manually adding scripts to each of your PDF links.

How to Track PDF Downloads Using Google Tag Manager and Google Analytics Read More »

Scroll to Top
Scroll to Top