Category: Content Marketing

Catch Tim Ash at Content Marketing World 2016

If you’re attending Content Marketing World 2016, be sure to join SiteTuners CEO Tim Ash at his sessions:

Developing a Mobile Content Plan that Converts

September 6

1:00 pm – 4:30 pm

Tim will walk you through …

  • A framework for mobile conversion (understanding the mobile environment and context)
  • Specific problem/solution best practices for mobile design
  • Optimizing mobile emails and landing page experiences
  • Mapping your mobile content to the stages of the customer journey

That’s Irrational! Why Selling to the Logical Brain Won’t Get Results

September 8

10:00 am – 10:45 am

Technology changes. But what it’s getting mapped onto – the brain – well, not so much. As a marketer, it pays to understand what motivates customers to take action. read more

Catering to Early Stage Visitors to Improve Conversions

Catering to Early Stage Visitors to Improve Conversions

Don’t propose on the first date.

In digital marketing, that translates to ‘don’t ask prospects to take your conversion action before they’re ready.’

As in personal relationships, online, you have to let visitors get to know you first. You have to make them see that you have what they’re looking for and that you’re trustworthy before you ask them to take the big leap with you. read more

How the Canadian Anti-Spam Law Affects You – And What You Can Do to Keep Your E-mail List Clean

How the Canadian Anti-Spam Law Affects You

The marketing world’s abuzz with talk of how apps are killing the e-mail channel. However, Craig Swerdloff, Senior Vice-President of E-mail at Experian Data Quality Solutions and CEO of LeadSpend, says this is overkill. E-mail is healthy and robust, is still used as the primary communications channel, and isn’t going away anytime soon. read more