If your site visitor isn’t comfortable, he is not going to convert.
There are no two ways about it – you’re either going to use web copy and site elements that will put your users at ease, or there’s not going to be much of a funnel.
Barry Feldman is content marketing expert who has put a ton of thought into this. What Barry has refined over the years, you can learn in a distilled webinar:
- What gives users pause
- What you can do to overcome user discomfort
See samples of writing that work, and turkeys that bomb – and have an expert talk through the differences.