Category: E-commerce

10 Techniques to Make Pricing More Appealing

10 techniques to make pricing appealing

The human brain hasn’t evolved in about 50,000 years. We still use the same brain hardware our ancestors used as hunter gatherers with finite resources, so we feel loss acutely.

Money is an artificial construct that lets us control resources – with it we can buy food, shelter, etc. We view money as a finite resource, so we experience spending it as loss of resource. And that experience maps to the same part of the brain that reacts to any kind of loss, including physical pain. read more

9 Things Online Marketers Need to Know About the Brain

People like to think they’re rational creatures. But they’re really not.

The human brain is on auto-pilot most of the time because the conscious part is expensive to operate.

So, in online marketing, it doesn’t make sense to try to appeal to the audience’s rational side. The parts of the brain that are mostly in charge are those responsible for … read more

Personalization 101: The Least Online Marketers Need to Know

personalization 101

There’s this belief in the online marketing world that web personalization is synonymous to big data, and that you have to be an enterprise-level company to do it.

Chris Gibbins, Director of UX and Optimization at Biglight, clarifies that waiting until you have every bit of data from all channels before starting to personalize could be the worst approach. read more