There’s a wrongly-held belief that people don’t buy expensive things online. It’s likely a holdover from the days when you could do very little on the web, and has since changed along with so many basic things, like people don’t watch videos online.
Images are powerful tools for capturing and maintaining visitor interest and engagement on a web page. By nature, humans are drawn to images and process visual information faster than text. Our brain forms impressions of things we see in as fast as 1/20th of a second.
As mobile devices became popular, so too did responsive web design and mobile versions of web sites.
And that’s a great thing – people shouldn’t have to choose between laptops and smart phones when consuming content.
The human brain hasn’t evolved in about 50,000 years. We still use the same brain hardware our ancestors used as hunter gatherers with finite resources, so we feel loss acutely.
Money is an artificial construct that lets us control resources – with it we can buy food, shelter, etc. We view money as a finite resource, so we experience spending it as loss of resource. And that experience maps to the same part of the brain that reacts to any kind of loss, including physical pain.
People like to think they’re rational creatures. But they’re really not.
The human brain is on auto-pilot most of the time because the conscious part is expensive to operate.
So, in online marketing, it doesn’t make sense to try to appeal to the audience’s rational side. The parts of the brain that are mostly in charge are those responsible for …
There’s this belief in the online marketing world that web personalization is synonymous to big data, and that you have to be an enterprise-level company to do it.
Chris Gibbins, Director of UX and Optimization at Biglight, clarifies that waiting until you have every bit of data from all channels before starting to personalize could be the worst approach.
Congratulations, your visitor converted!
Your conversion rate optimization efforts have borne fruit.
But you can’t rest easy yet – the customer journey doesn’t end when the visitor clicks ‘Submit Order.’
It’s common practice for e-commerce shoppers to add items to the cart with the intention of checking out later.
And that’s okay.
But that doesn’t mean that you shouldn’t be taking measures to …
“If you build it, they will come.” Not.
This is often true for small e-commerce businesses. Alex Harris of alexdesigns.com observes that small business owners put up a web site and assume that people will come and start spending money.