E-commerce

E-commerce CRO tips image highlighting 25 strategies to boost online conversions

25 Conversion Rate Optimization Tips for E-commerce Websites

The pandemic increased the number of people who shop online. However, it has also forced brick and mortar companies to invest in their digital presence, increasing overall competition and driving acquisition costs up. With more competitors, e-commerce companies need to use more conversion rate optimization strategies to get more visitors to act when they do get to the website.

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Designing Websites that Support the Conversion Decision Making Process

Designing Websites that Support the Conversion Decision Making Process

Compared to technology, the brain hasn’t evolved in about 50 thousand years. It’s still working the same way that it did back when humans huddled in caves, ensuring the survival of the species. Understanding the brain is key to understanding your online visitors’ behaviors, and to successfully supporting their conversion decision-making process once they’re on your website.

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Scarcity Marketing in E-commerce: How Fear is Part of the Conversion Process

Scarcity Marketing in E-commerce: How Fear is Part of the Conversion Process

Website visitors have some level of fear about not accomplishing their task. Scarcity marketing can nudge some of those visitors to convert. Learning to harness scarcity marketing and understanding how to manage shopper concerns are both critical to increasing conversion rates.

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