2. Shopping via Social Media
Did your company change direction during the pandemic? Many changes came, and businesses had to understand the significance of employing a variety of digital marketing channels.
Digital marketing allows companies to share their brand’s narrative online, increase sales and maintain the same growth as during the pandemic. Social media influences the way consumers buy. A study states that 95% of consumers switched to e-commerce due to the pandemic.
Digital channels stayed as one of the preferred among customers through the 2020-2022 period. In March 2022, e-commerce grew by 27 percent annually; overall, e-commerce penetration increased by 33 percent from the pandemic’s start.
The enormous task for companies is to keep encouraging their customers to continue shopping online if they want this growth to continue through 2023.
Unsurprisingly, online platforms significantly influence younger people and particularly impact categories connected to beauty, including cosmetics and sportswear.
Social media integration with e-commerce has been a decisive factor in the e-commerce growth post-pandemic. Social media used to refer users to different e-commerce websites in the past, but nowadays, social commerce has evolved into a practical choice for customers. Consumers can immediately complete their purchases on social media sites, referred to as social commerce. They may, for instance, buy a dress from an influencer’s post or an Instagram buying website.
When it comes to attention, research, comparison, and purchases, social commerce help to save time; social media feeds have become increasingly influential, and more individuals are starting to use them as a platform for online purchases. Facebook and Instagram are the two leading platforms where people buy products.
More social media companies are thinking about including e-commerce functionality in their platforms. TikTok debuted a few shopping functionalities in 2021, and one of the accounts in the cosmetics industry completely sold out of all of its items. The hashtag #TikTokMadeMeBuyIt quickly gained traction.
Along with using social media for sales, optimizing your website will increase the effectiveness of digital channels. Conversion Management (ongoing optimization) is one of the programs aimed at boosting conversions through constant analysis, best practices, and suggestions. You will experience an improvement in your conversion rate and results as a result of optimization.