Which Brain Is Your Website Selling To?

Most people would like to believe that they make decisions based on the careful, deliberate processing of information. But the truth is, for all its complexity, the human brain seems to have a…
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4 CRO Tips That Capitalize on How the Brain Works

At the recent convert.com webinar “Understanding the Brain’s Need for Novelty and Shortcuts,” SiteTuners CEO Tim Ash talked about how the brain filters and processes information. With the reptilian brain in charge, Tim identified…
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