Category: Neuromarketing

Using Cognitive Biases to Improve Online Conversions

using cognitive biases for online conversions

There’s a famous example of how biases can lead to near-automatic behavior in “Influence,” Robert Cialdini’s now popular book about persuasion. A mother turkey, when faced with a stuffed polecat making a “cheep cheep” noise, will lookout for the welfare of the polecat. Take away the “cheep cheep” noise and the turkey will attack the polecat. read more