On its own, web analytics software is just a window to the past. A testing tool, on the other hand, does not track things downstream like customer lifetime value (CLTV). Quantitative tools will…
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“If you build it, they will come.” Not. This is often true for small e-commerce businesses. Alex Harris of alexdesigns.com observes that small business owners put up a web site and assume that people will…
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In all likelihood, Oli Gardner, Co-Founder of Unbounce, has seen more landing pages than you. (About 80,000 as of May last year.) 98% of landing pages, he says, fail because of disregard for attention and context. In…
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The human brain hasn’t evolved for over 50,000 years. We’re still irrational beings whose behaviors are mainly controlled by our subconscious brains. Bart Schutz, Co-founder of Online Dialogue, stresses that learning what persuades the…
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Your readers are human beings. Human beings with emotions and limited attention. That’s what Barry Feldman, Content Marketing Consultant and owner of Feldman Creative likes to remind writers across different industries. In an episode of Landing…
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These days, it’s no longer a question of ‘why’ marketers should be optimizing for mobile. According to Mary Meeker 2015, an average of 2.8 hours is spent surfing the web on mobile, compared to 2.4 hours…
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“Man is not a rational animal, he is a rationalizing animal.” Online marketers will do well to keep this quote by science fiction writer Robert A. Heinlein in mind when doing user experience…
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Running a conversion rate optimization (CRO) agency is a tricky business. If you’re merely handing off blueprints and letting the client do the testing, there’s the risk of the test plans getting lost…
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Marketers consistently rate e-mail as the most effective online marketing tactic. The problem with it being the tactic of choice for most marketers is that it means that you have to compete with all…
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Name it, Amy Africa has done it. She’s wired people up to lie detection equipment, and she has mugs in the lab where if a person takes a sip, she’s able to compute…
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