Why You Need to Mix Quantitative and Qualitative to Get Reliable Data
Alexander Svensson2017-12-06T07:10:39+00:00On its own, web analytics software is just a window to the past. A testing tool, on the other
5 Ideas to Boost Your Small E-commerce Business Conversions
Robyn Benensohn2017-11-27T09:44:13+00:00“If you build it, they will come.” Not. This is often true for small e-commerce businesses. Alex Harris of alexdesigns.com observes
Building Landing Pages that Convert Better
Robyn Benensohn2017-11-22T13:53:35+00:00In all likelihood, Oli Gardner, Co-Founder of Unbounce, has seen more landing pages than you. (About 80,000 as of May
3 Neuromarketing Tips You Should Test [Podcast Summary]
Robyn Benensohn2017-11-29T15:17:16+00:00The human brain hasn’t evolved for over 50,000 years. We’re still irrational beings whose behaviors are mainly controlled by
Creating Content that Appeals to the Audience: Tips from Barry Feldman [Podcast Summary]
Robyn Benensohn2017-12-06T06:58:10+00:00Your readers are human beings. Human beings with emotions and limited attention. That’s what Barry Feldman, Content Marketing Consultant
Mobile Optimization: 6 Factors to Consider to Increase Mobile Conversions [Podcast Summary]
Robyn Benensohn2017-12-14T13:47:43+00:00These days, it’s no longer a question of ‘why’ marketers should be optimizing for mobile. According to Mary Meeker 2015,
Rationally Irrational: How to Present Information to Dueling Brains
Robyn Benensohn2017-12-24T12:31:23+00:00“Man is not a rational animal, he is a rationalizing animal.” Online marketers will do well to keep this
5 Lessons You Need to Learn to Be a CRO Consultant
Robyn Benensohn2017-12-26T23:43:02+00:00Running a conversion rate optimization agency is a tricky business. If you’re merely handing off blueprints and letting the
Get Your E-mails Read: 4 Tips to Increase E-mail Marketing Conversions
Robyn Benensohn2017-12-28T13:02:29+00:00Marketers consistently rate e-mail as the most effective online marketing tactic. The problem with it being the tactic of choice
Here are 5 Things That Should NOT Happen If You Want Visitors to Convert
Robyn Benensohn2018-01-03T14:47:15+00:00Name it, Amy Africa has done it. She’s wired people up to lie detection equipment, and she has mugs
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