Persuasion

Maximizing Conversion Rates with Effective Customer Review Strategies

People are social animals, and we use reviews as a shortcut to decision-making. User reviews reduce the customers’ anxiety and increase trust that what they will receive will match the product description and image. However, it’s easy to get reviews wrong even if you have them on your site. In this post, we discuss how you can make reviews obvious, honest, and usable. Plus, learn how you can nudge customers to leave feedback on your site.

Maximizing Conversion Rates with Effective Customer Review Strategies Read More »

Scarcity Marketing in E-commerce: How Fear is Part of the Conversion Process

Website visitors have some level of fear about not accomplishing their task. Scarcity marketing can nudge some of those visitors to convert. Learning to harness scarcity marketing and understanding how to manage shopper concerns are both critical to increasing conversion rates.

Scarcity Marketing in E-commerce: How Fear is Part of the Conversion Process Read More »

Scroll to Top
Scroll to Top