When a lot of people think of split tests, they usually think about changing the headline of a page
People like to think they’re rational creatures. But they’re really not. The human brain is on auto-pilot most of
When marketers think about getting people to act, there’s a tendency to focus on the technology and not the operating
There’s a famous example of how biases can lead to near-automatic behavior in “Influence,” Robert Cialdini’s now popular book about persuasion.
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