Persuasion is a technique, skill, strategy, and art all rolled into one that can get you miles ahead of your competitors once you master it. It’s a sense of understanding a visitor’s psychology, behavior and motivation to influence their choices.
In this session you will learn 7 techniques to make your digital marketing much more persuasive and actionable. It does not matter if you have a lead gen, an ecommerce or a subscription site. By using principles such as reciprocity, scarcity and anchoring you will increase your conversion rate, the quality of your leads, the average order value and your overall digital revenue.
Martin Greif is a conversion rate optimization expert, author, speaker, entrepreneur, senior executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to his role at SiteTuners, where he is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base.
In addition to running SiteTuners’ day-to-day operations, Martin also represents SiteTuners by speaking at industry events worldwide. If you would like Martin to speak at your event, schedule a call with him today.
Martin joined SiteTuners in 2013, following a 10-year stint as President of PrivacyPartners, a company he founded in 2003. Over the course of his career, he has served in executive-level sales and marketing roles at COMTEX News Network, Microsystems Technology, INSO Corporation, CompuServe and Cullinet Software. He is a former board member for DocuVantage Corporation, the Association for Information and Image Management and ObjectWorld Corporation.
Martin is known for being a strong leader, excellent team builder and a man of his word. Colleagues and clients have called him “a straight shooter,” “tenacious and loyal,” and “easy to work with.” He has a knack for understanding people and developing long-lasting professional relationships. Martin brings passion, creativity, and a great sense of humor to every business challenge.