4. Go Beyond Black Friday Promos
Most people are looking for the best deals on Black Friday, but most of the time an increasing number of companies are continuing their bargains over the weekend and into Cyber Monday. Creating a promotion that starts on Black Friday and lasts all weekend long is a very good strategy. Email your shoppers to let them know the discount has been extended. This will encourage them to revisit your site and make a purchase they've been considering.
Black Friday is a much-anticipated occasion throughout the year to buy what people like most, so companies can't afford to miss it. Unfortunately, some shoppers miss Black Friday so extending promotions through Cyber Monday is the best thing you can do to achieve higher sales and a wider reach.
Promoting for one more week after Black Friday gives your subscribers the chance not to miss out on deals they may have been thinking of buying. In this case, this ad is clear and direct, it gives the customer the option to not only take advantage of discounts but also to choose what type of product they want during Cyber Monday and Cyber Week.
This gives the impression that customers don't have to rush to choose but have a one-week window to buy. The longer you extend promotions and make them attractive to buyers, the better your chances of achieving better sales will increase considerably.
NatGeo has extended its Black Friday offer on books, DVDs, maps, and travel gear for another week. In addition to that, it includes a special offer that includes its attractive price.
We must always give the impression that we want our subscribers to have the time to be able to see and choose what they like most about our products and services. No one wants to be pressured into buying. But...
A sense of urgency
We also may include the opposite strategy, we may include a sense of urgency mixed with an extra discount that increases the chance of reaching many more customers and achieving many more sales than conventional rebates. The best part of this approach is that it only takes one email to be modified to reflect a new deal that starts the following Saturday if your readers missed the Black Friday deals.
The purpose of this flyer is to attract attention. How do they do it? The subscriber has more promotions to take advantage of and must do it before time runs out. This strategy is appropriate when Cyber Monday or Black Friday is about to end.
The main idea, at the end of the day, is that they can take the time they need during the week following Black Friday to make a smart purchase. But at the same time, we remind them that this week is coming to an end soon and they should not miss out on the discounts.