Category: Technology

4 Things to Think About When Choosing Your CMS

4 things to think about when choosing your cms

Conversions are at the intersection of “wetware” and hardware.

Psychology and the social sciences limit the amount of effective strategies available to marketers when getting visitors to convert.

The technology limits the number of tools in the box. Companies without good testing platforms, marketing automation, internal search engines, eCommerce, and analytics will be at an extreme disadvantage in a space where most players have those readily available. read more

How Complete Is Your Online Marketing Technology Stack?

how complete is your online marketing stack

All businesses with an online presence have their priorities. But as companies mature, the technology needs trend toward the following things:

  • Deploy page edits and changes to the site quickly, without needing to edit hundreds of pages for things that need to be rolled out to the entire site
  • Store and track leads all the way to the sale
  • Make hot leads “pop” without manual digging, so you can identify prospects regularly
  • Ensure that you can track all the significant behaviors on the site, and that you can deploy changes to the tools without needing to contact IT

A lot of that turns out to be sequential.

You wouldn’t worry about changing the way your tracking tools work if you can’t edit the web site quickly and do something about the data; you wouldn’t worry about identifying which of your prospects are hot if you can’t store and track your leads. read more

Mary Meeker 2015: What Marketers Absolutely Need to Know About Internet Trends This Year

Mary Meeker’s Internet Trends presentation is almost peerless in the space. Nothing brings together developers looking for opportunities and threats, online marketers looking to assess prioritization, and business owners reassessing their strengths and weaknesses quite like the Kleiner Perkins deck. In many ways, it’s a SWOT analysis of the industry. read more