Unlocking CRO: Building a Bridge from the Fundamentals to the Future with AI

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Ready to take your website and revenue to the next level? Join us for an immersive 60-minute workshop that explores the results-oriented world of Conversion Rate Optimization (CRO), brought to you by the combined expertise of Rednavel Consulting and SiteTuners. This intensive session is designed to give you an understanding of the fundamental principles of CRO and provide a glimpse into the AI-driven future of CRO.

Starting with the fundamentals, both Rednavel Consulting and SiteTuners will offer insights into the foundational aspects of CRO. These industry leaders will shed light on effective strategies and techniques that can transform your casual website visitors into committed customers, thereby enhancing your overall business performance.

At the heart of CRO fundamentals lies the understanding of analytics. SiteTuners and Rednavel Consulting will guide you through the importance of website data analysis, customer behavior, and user experience. You’ll learn how to interpret analytics data (and what questions will help uncover actions), carry out A/B testing, identify potential areas of improvement, and make data-informed decisions to optimize your website conversion rates.

The second half of the workshop will focus on the future of CRO, where both companies will share their viewpoints and experiences on how AI and advanced technologies are reshaping conversion optimization. Discover how AI can be leveraged to aid in market and user research, predict visitor behavior, tailor personalized experiences, drastically speed up data analysis, and ultimately, drive up conversion rates.

This workshop is perfect for anyone looking to get started with CRO or aiming to stay ahead of industry trends. In just 60 minutes, you will gain valuable insights to thrive in the ever-evolving world of CRO. Don’t miss this unique opportunity to learn from two industry leaders in a collaborative setting!

Presented by Marty Greif, President, SiteTuners

Martin Greif is a conversion rate optimization expert, author, speaker, entrepreneur, senior executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to his role at SiteTuners, where he is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base.

In addition to running SiteTuners’ day-to-day operations, Martin also represents SiteTuners by speaking at industry events worldwide. If you would like Martin to speak at your event, schedule a call with him today.

Martin joined SiteTuners in 2013, following a 10-year stint as President of PrivacyPartners, a company he founded in 2003. Over the course of his career, he has served in executive-level sales and marketing roles at COMTEX News Network, Microsystems Technology, INSO Corporation, CompuServe and Cullinet Software. He is a former board member for DocuVantage Corporation, the Association for Information and Image Management and ObjectWorld Corporation.

Martin is known for being a strong leader, excellent team builder and a man of his word. Colleagues and clients have called him “a straight shooter,” “tenacious and loyal,” and “easy to work with.” He has a knack for understanding people and developing long-lasting professional relationships. Martin brings passion, creativity, and a great sense of humor to every business challenge.

Presented by Ryan Levander, Founder, Rednavel Consulting

Technical Marketer with a background in Measurement (7 years) and CRO (4 years) for SaaS and E-commerce companies. Solo Consultant now with a CRO team to help businesses learn and grow. Certified Measurement Marketer, Online Influence Institute, Convert Agency Partner, altMBA recent graduate.

Writes for Supermetrics and Convert. Creates courses (GA 4 for SEOs) for Traffic Think Tank, MeasurementMarketing.io (GSC Masterclass and Qualitative Research Fundamentals for CRO).