2. How to Improve Site Speed
If you want to boost your conversions, prioritizing the speed of your website performance is crucial for your CRO strategy. According to Google, more than half of mobile visitors will leave a website if it takes more than 3 seconds to load. Therefore, aiming for a 3-second or less load time is ideal for optimal user experience. After assessing the speed of your website page, it is important to fix any factors that may be causing them to slow down.
When adding images to your website, it’s essential to be mindful of their file size, as a large file can slow down your page. There are various methods to reduce file size, including using software like Photoshop. Another option is to save files as .jpg instead of .png, resulting in a smaller file size. Additionally, WordPress offers plugins that can automatically compress your images.
- Host Videos on External Platforms
If you’re looking to boost traffic to your website, video marketing is a highly effective way to do so. However, uploading videos directly to your site can take up a lot of valuable space. To avoid this issue, it’s recommended that you upload your videos to popular platforms such as YouTube and then embed them onto your website. This strategy will help you save space while still allowing you to showcase your videos to your audience.
If your landing page has redirects, it may cause a delay in loading as the redirect processes. This can lead to your customers waiting, which is not ideal. To prevent this, consider implementing the redirect on the server side instead of the client side. By doing so, you can help reduce client-side round-trip requests.
The time it takes for your customers to send a request and for your server to send a response is referred to as the round-trip time. You can avoid additional round-trips by keeping HTTP redirects from one URL to another at a minimum. This will result in shorter wait times for your customers.
If you’ve already optimized and compressed your media but are still not improving your website’s performance, it might be time to consider browser caching. This helpful feature temporarily stores frequently used data in your customer’s memory, which means that when they come back to your site, the data is already stored, resulting in faster loading times. Ask your IT team to enable browser caching or use a WordPress plugin.
We all strive to create a unique and user-friendly experience for our visitors. One popular way to achieve this is by altering the font style. Luckily, there are free options out there, like Google fonts, that can be utilized. However, it’s important to note that incorporating these fonts can increase your website’s HTTP requests. Additionally, your website will default to system fonts if the third-party font server fails.
Hosting fonts on your own can increase independence but also lead to more HTTP requests and negatively impact your website’s performance. For optimal web performance, it’s recommended to utilize system fonts that are widely accessible across multiple platforms. This includes Windows PCs, Macs, Linux systems, iOS and Android devices. By sticking to these fonts, you can avoid potential delays or errors arising from server failures.