Conversion Rate Optimization

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Rules for the AIDA Model

Rules for Each Stage of the AIDA Model to Improve Your Website

The AIDA (Awareness, Interest, Desire, and Action) Model is a sales and marketing tool that has been used for many years as an acquisition funnel. Maximizing each stage is the key to achieve good website conversion rates since misalignments on the message throughout the conversion funnel lead to disconnections with the user intent.

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A B Testing vs Split Testing

A/B Testing vs Split Testing: Unveiling the Best Method for Your Digital Success

Testing the CRO process with either a/b testing or split testing is your reliable ally. Are you ready to transform your website into a conversion powerhouse? By conducting systematic and strategic tests, you can fine-tune various website elements and enhance user experience, leading to higher conversion rates.

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