Getting buy-in from decision-makers is still one of the biggest hurdles for digital marketers wanting to fund a conversion optimization program. In this article, we share some tips on how you can persuade higher-ups that funding a CRO program is worth investing in.
Persuade Your Boss to Fund A Conversion Optimization Program Read More »
For a lot of marketers, the turn of the year means prioritizing plans for the next months. For those who rely heavily on Google’s tools, there are always things to learn, but some of them are more pressing than others. Starting to get familiar with Google Analytics 4, exporting a pre and post-COVID Google Search Console data, and learning to optimize Core Web Vitals for Google search are 3 of the things digital marketers should consider prioritizing at the start of 2021.
Learning Google Analytics 4 and Other Google-related Tasks for 2021 Read More »
The CoViD-19 pandemic changed the landscape of business forever. It compelled customers to do most of their shopping online, thereby exacerbating the downtrend of brick-and-mortar businesses. On the flip side, e-commerce experienced an unprecedented boom. Business owners were forced to focus on building and improving their digital channels to serve both existing and new customers. There was increased interest in conversion rate optimization as a strategic initiative for sustaining the record gains experienced by online retailers.
Conversion Rate Optimization in the New Normal Read More »
Let’s say your company needs to improve the product navigation experience. You will need to test. But which one do you use? Usability tests, user acceptance tests, or A/B tests? And when do you apply all of those? This is where a website testing checklist can help.
If you have white papers, case studies, and other downloadable content, understanding how much traction you get from those collaterals is one of the key things you need to do as an online marketer. With some configuration, you can track PDF downloads using Google Tag Manager and Google Analytics. This will allow you to get critical download data without manually adding scripts to each of your PDF links.
How to Track PDF Downloads Using Google Tag Manager and Google Analytics Read More »
Identifying user intent is critical in creating a great website user experience. You need to understand where to look for that information.
User Intent Data: 4 Sources to Identify What Your Visitors Are Trying to Do Read More »
Asking your website visitors too many survey questions can do more harm than good. Be strategic and ask only a few – try to limit them to the 5 best website survey questions.
Best Website Survey Questions: 5 Questions Smart Marketers Ask Read More »
Understanding shopping cart abandonment and learning how to use retargeting tools could increase your sales by 30% immediately.
Understanding Shopping Cart Abandonment: Strategies & 7 Recovery Tools to Consider Read More »
Join TrustedSite in a free webinar on building a trustworthy website so you can boost your revenue this Black Friday and Cyber Monday. In this presentation, TrustedSite Content Lead Alysse Phipps will share 5 actionable tips to build trust with new website visitors so you can take advantage of the holiday traffic surge.
If you’re new to web analytics, finding your way around can be quite intimidating. Even if you’re using a standard tool like Google Analytics, there’s so much you CAN do that it can be difficult to determine what you SHOULD do. Should you report on the pages with the most visits? What about the areas where a disproportionate number of people leave? Should bounce rate be your main consideration to find what’s broken, or should you focus on finding conversion points where conversions are not really happening? There’s a lot to think about, but you can make it easier on yourself by thinking through the initial setup and prioritizing a few critical reports first.
Essential Google Analytics Features: The Setup and Reports Online Marketers Need Read More »
