Conversion Rate Optimization

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Learning Google Analytics 4 and Other Google-related Tasks for 2021

Analytics, Search Engine Optimization / By

For a lot of marketers, the turn of the year means prioritizing plans for the next months. For those who rely heavily on Google’s tools, there are always things to learn, but some of them are more pressing than others. Starting to get familiar with Google Analytics 4, exporting a pre and post-COVID Google Search Console data, and learning to optimize Core Web Vitals for Google search are 3 of the things digital marketers should consider prioritizing at the start of 2021. 

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Conversion Rate Optimization in the New Normal

Conversion Design / By

The CoViD-19 pandemic changed the landscape of business forever. It compelled customers to do most of their shopping online, thereby exacerbating the downtrend of brick-and-mortar businesses. On the flip side, e-commerce experienced an unprecedented boom. Business owners were forced to focus on building and improving their digital channels to serve both existing and new customers. There was increased interest in conversion rate optimization as a strategic initiative for sustaining the record gains experienced by online retailers.

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Website Testing Checklist: Usability Tests, User Acceptance Tests, and AB Tests Explained

Testing, Usability / By

Let’s say your company needs to improve the product navigation experience. You will need to test. But which one do you use? Usability tests, user acceptance tests, or A/B tests? And when do you apply all of those? This is where a website testing checklist can help.

Website Testing Checklist: Usability Tests, User Acceptance Tests, and AB Tests Explained Read More »

How to Track PDF Downloads Using Google Tag Manager and Google Analytics

Analytics / By

If you have white papers, case studies, and other downloadable content, understanding how much traction you get from those collaterals is one of the key things you need to do as an online marketer. With some configuration, you can track PDF downloads using Google Tag Manager and Google Analytics. This will allow you to get critical download data without manually adding scripts to each of your PDF links.

How to Track PDF Downloads Using Google Tag Manager and Google Analytics Read More »

Free Webinar: How to Build Trust and Boost Revenue on Your Ecommerce Site This Black Friday/Cyber Monday

E-commerce / By

Join TrustedSite in a free webinar on building a trustworthy website so you can boost your revenue this Black Friday and Cyber Monday. In this presentation, TrustedSite Content Lead Alysse Phipps will share 5 actionable tips to build trust with new website visitors so you can take advantage of the holiday traffic surge.

Free Webinar: How to Build Trust and Boost Revenue on Your Ecommerce Site This Black Friday/Cyber Monday Read More »

collage of a computer screen with analytics data on surrounded by other data reports

Essential Google Analytics Features: The Setup and Reports Online Marketers Need

Analytics / By

If you’re new to web analytics, finding your way around can be quite intimidating. Even if you’re using a standard tool like Google Analytics, there’s so much you CAN do that it can be difficult to determine what you SHOULD do. Should you report on the pages with the most visits? What about the areas where a disproportionate number of people leave? Should bounce rate be your main consideration to find what’s broken, or should you focus on finding conversion points where conversions are not really happening? There’s a lot to think about, but you can make it easier on yourself by thinking through the initial setup and prioritizing a few critical reports first.

Essential Google Analytics Features: The Setup and Reports Online Marketers Need Read More »

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