Conversion Rate Optimization

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Conversion Rate Optimization in 2021 and Beyond: Trends and Prospects

Conversion Rate Optimization in 2021 and Beyond: Trends and Prospects

Technology / By

Conversion rate optimization has attracted significant interest in the last decade. However, most companies continue to be on the fence when it comes to a full strategic implementation. But focusing on tactical optimization can only get you so far. For organizations to fully benefit from CRO, they’ll need to hit the grindstone and upgrade their conversion knowledge and practice.

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graphic showing a male sitting on top of a computer screen of analytics data

Learning Google Analytics 4 and Other Google-related Tasks for 2021

Analytics, Search Engine Optimization / By

For a lot of marketers, the turn of the year means prioritizing plans for the next months. For those who rely heavily on Google’s tools, there are always things to learn, but some of them are more pressing than others. Starting to get familiar with Google Analytics 4, exporting a pre and post-COVID Google Search Console data, and learning to optimize Core Web Vitals for Google search are 3 of the things digital marketers should consider prioritizing at the start of 2021. 

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Conversion Rate Optimization in the New Normal

Conversion Rate Optimization in the New Normal

Conversion Design / By

The CoViD-19 pandemic changed the landscape of business forever. It compelled customers to do most of their shopping online, thereby exacerbating the downtrend of brick-and-mortar businesses. On the flip side, e-commerce experienced an unprecedented boom. Business owners were forced to focus on building and improving their digital channels to serve both existing and new customers. There was increased interest in conversion rate optimization as a strategic initiative for sustaining the record gains experienced by online retailers.

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Website testing checklist - Usability Tests, User Acceptance Tests, and AB Tests Explained

Website Testing Checklist: Usability Tests, User Acceptance Tests, and AB Tests Explained

Testing, Usability / By

Let’s say your company needs to improve the product navigation experience. You will need to test. But which one do you use? Usability tests, user acceptance tests, or A/B tests? And when do you apply all of those? This is where a website testing checklist can help.

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How to Track PDF Downloads Using Google Tag Manager and Google Analytics

How to Track PDF Downloads Using Google Tag Manager and Google Analytics

Analytics / By

If you have white papers, case studies, and other downloadable content, understanding how much traction you get from those collaterals is one of the key things you need to do as an online marketer. With some configuration, you can track PDF downloads using Google Tag Manager and Google Analytics. This will allow you to get critical download data without manually adding scripts to each of your PDF links.

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