6 examples of conversion-centered homepages you can learn from

6 Examples of Good Homepage Design for Increased Conversions

Conversion Design, User Experience / By Marty Greif

Some marketing teams try to apply the same skills on […]

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The AIDA Model: Introduction to Attention, Interest, Desire, and Action

Analytics, Business-to-Business, E-commerce, User Experience / By Marty Greif

AIDA as a sales model has been around for a while. Learn about the AIDA model, and the roles that the phases for attention, interest, desire, and action have for online marketing.

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What is a Customer Journey Map and Why Do You Need It?

User Experience / By Marty Greif

For some companies, people can go to a website for

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Website Marketing Funnel Basics: Understanding the Stages of the Buying Cycle

User Experience / By Marty Greif

Marketing funnels are a great way to think about how your website structure fits the journey users take before they make a purchase. They help marketers organize their thoughts They help marketers organize their thoughts about the digital touchpoints: creating the right kind of user experience, planning for the right kind of goal, and measuring success at the different stages of the buying journey.

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