Mobile

Optimize Marketing for Mobile Traffic: App vs Mobile Website

The exponential growth of mobile users presents new challenges and opportunities for digital marketers. In this article, we discuss the importance of optimizing your website for mobile traffic. We also explore the pros and cons of mobile websites and apps to help you decide on which platform is best for meeting the needs of your mobile users.

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5 Best Practices to Improve Your Website’s Mobile Experience

Mobile experience is hard to get right primarily due to the limitations of the small screen. But with mobile traffic now surpassing desktop, it’s no longer enough to just create “mobile-friendly” websites. Businesses now need to put in the extra effort of designing exceptional user experiences for their visitors on mobile, paying attention to navigation, speed, ease-of-use, and other usability concerns.

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