E-commerce Archives - Page 6 of 7

Social e-Commerce: Unlocking the Power of Social Media for Conversions

E-commerce, Personalization, Persuasion / By Robyn Benensohn

There’s a reason showing social proof is not a novel […]

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If You Need More Darned Clutter on Your Site…

Conversion Design, E-commerce, Usability / By Tim Ash

You’ve probably heard this one before: When you’re trying to

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Catch Tim at the eCommerce Conference & Expo in Melbourne

E-commerce, Speaking Engagements / By Robyn Benensohn

It’s a cliché, but it’s true: it pays to keep

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Avoid 3 Common Technology Traps and Boost Conversions

Conversion Design, E-commerce, Personalization / By Tim Ash

Technology is your friend.That’s what marketers say after they employ

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4 Ways to Get Customers to Add More to their Shopping Carts

E-commerce, Personalization, Persuasion / By Robyn Benensohn

In many ways, just getting more people to your e-commerce website already represents some small wins. Just getting more visitors over time means your SEO program is chugging along, your referrals are holding steady, and your content is delivering on the acquisitions front. Because just getting the right number, and the right type, of visitors is already a challenge, you need to present customers with what they set out to find,
present them with related products that complement those primary items, maximize how they use your cart. Here are a few ideas that can help you do these and increase your site’s average order value in the process.

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