There’s this belief in the online marketing world that web personalization is synonymous to big data, and that you have
Congratulations, your visitor converted! Your conversion rate optimization efforts have borne fruit. But you can’t rest easy yet - the
Any online marketer’s goal is for the web site visitor to convert. Evergage CEO Karl Wirth notes, however, that
There's a reason showing social proof is not a novel play in online marketing. When making decisions, the brain
Technology is your friend. That's what marketers say after they employ a largely tech-driven tactic that provides some lift.
In many ways, just getting more people to your eCommerce site already represents some small wins - just getting