How Dynamic Should Your Web Site Be?

Personalized. Customizable. Dynamically-served. Those things have come to develop strange relationships with online marketers. On the one hand, they’re great. They promise closer relationships to the visitors, better user experience, and higher conversions….
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4 Ways to Optimize for Lifetime Customer Value

When most people think of conversion optimization, they usually think about turning visitors from searchers to purchasers. There’s a good reason for that – that aspect of conversion is both important and well-covered….
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