Any online marketer’s goal is for the web site visitor to convert.
Evergage CEO Karl Wirth notes, however, that a lot of times, things don’t go our way:
- Often, people will bounce after 5 seconds on the site
- Only about 2% of visitors convert
- We have low ongoing retention rates
He adds that this could be attributed to web sites’ failure to address the fact that each visitor is unique. Users have different roles and tasks and are at different stages of their relationship with you; hence, one generic experience for all won’t cut it.
Join Karl and SiteTuners CEO Tim Ash as they team up in this free webinar to discuss the state of real-time personalization. Learn how you can nudge different audiences towards conversion through relevant messages and personalized experiences. And take away actionable tips you can use with today’s tools to drive results.