Robyn Benensohn

In many ways, just getting more people to your e-commerce website already represents some small wins. Just getting more visitors over time means your SEO program is chugging along, your referrals are holding steady, and your content is delivering on the acquisitions front. Because just getting the right number, and the right type, of visitors is already a challenge, you need to present customers with what they set out to find,
present them with related products that complement those primary items, maximize how they use your cart. Here are a few ideas that can help you do these and increase your site’s average order value in the process.