Conversion Rate Optimization in the New Normal

The CoViD-19 pandemic changed the landscape of business forever. It compelled customers to do most of their shopping online, thereby exacerbating the downtrend of brick-and-mortar businesses. On the flip side, e-commerce experienced an unprecedented boom. Business owners were forced to focus on building and improving their digital channels to serve both existing and new customers. There was increased interest in conversion rate optimization as a strategic initiative for sustaining the record gains experienced by online retailers.

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Lean Marketing: Surviving the Impact of COVID-19

Marketing ROI, Search Engine Marketing / By Marty Greif

The COVID-19 situation impacts nearly all businesses in one way or another. And for online marketers, the fluctuations in budgets, site traffic, and conversions can be massive. If you’re a Delta Airlines or a Clorox, you experienced a massive downturn or upswing. However, for most organizations, the likely scenario is that marketing will be asked to get leaner. A significant number of marketing organizations will be asked to try to get more done with a smaller budget. What this means for most marketers is that as their operations get leaner, they have to get really good at picking their marketing spend.

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E-commerce Checkout Best Practices to Consider to Increase Conversions

Conversion Design, E-commerce / By Marty Greif

The total number of people who get to your e-commerce

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Discount Pricing Strategies Online Stores Should Consider

E-commerce, Persuasion / By Marty Greif

Deals and discounts generally delight and excite customers.A 2012 research

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How Your Trendy Website Design is Hiding Scary Conversion Killers

Conversion Design / By Marty Greif

It’s spooky season. This time of year might be about

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7 Habits of Highly Effective Conversion Rate Optimization Companies

Marketing ROI / By Marty Greif

Looking for a company that can help improve your conversion

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Crafting irresistible e-commerce calls to action

9 Ways to Make Your E-commerce Call to Action Irresistible

E-commerce, Persuasion / By Marty Greif

Summary: Driving visitors to the website is an important skill.For you

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6 examples of conversion-centered homepages you can learn from

6 Examples of Good Homepage Design for Increased Conversions

Conversion Design, User Experience / By Marty Greif

Some marketing teams try to apply the same skills on

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Does your website have conversion problems

Do You Need Conversion Rate Optimization Services?

Marketing ROI / By Marty Greif

If your conversion rate is looking miserable, you’re not alone.A

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The AIDA Model: Introduction to Attention, Interest, Desire, and Action

Analytics, Business-to-Business, E-commerce, User Experience / By Marty Greif

AIDA as a sales model has been around for a while. Learn about the AIDA model, and the roles that the phases for attention, interest, desire, and action have for online marketing.

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