Month: April 2015

Free Webinar: [AdWords Training] The Two Fatal Remarketing Mistakes and How to Fix Them

Everyone in online marketing knows how hard remarketing is – the ones who have never gotten the specialization required to start, the ones who have tried and failed, and the ones who get it right. Perhaps no one knows how hard it utterly is as the ones who do get it right – but it is important to get it right, because the opportunities are huge. read more

How to Use Google Webmaster Tools to Aid with Conversions

google webmaster tools for cro

Most people think of Google Webmaster Tools or GWT as a diagnostics and search engine optimization tool, and it is those things. With over 80-90% of search terms heading to a web site hidden by Google these days, there’s no better place to get some of your search term data back. If you think about the online optimization model as acquisition, conversion, and retention, GWT sits at the acquisition side, for the most part. read more

6 Common User Experience Design Fails that Make UX Experts Cringe

Nothing can break conversions more than a broken user experience (UX).

Needless to say, if you care about your conversions, you should care about user experience. And with the copious amounts of available information on creating awesome user experiences, you’d think digital marketers would’ve gotten UX design right by now.  Well, don’t get your hopes up too much. It turns out that most websites still routinely send UX experts into fits of agitation. read more

Google’s Mobile-Friendly Update is Almost Here: What You Need to Think About for April 21

google mobile friendly update copy

When most marketers think about the impact of not having a mobile-friendly web site, the fears are usually around user experience and conversion. After all, search engines may label some sites mobile-friendly, but mobile-friendliness itself is not exactly a ranking factor for search – it does not affect the number of people on the site all that much. read more

Free Webinar: Context and the Power of Framing – An Irrational Approach to Increasing Online Conversions

context-and-the-power-of-framing

In most marketing communities, it’s okay to say it out loud – people are irrational online, including us marketers. It’s not some great failing – that’s how the brain works. We can rationalize after we make decisions, but the number of options we compare before deciding to click-through to something or not is zero. read more