3 Practical Tips to Improve Your Mobile Navigation
Let’s not start with the stats – 9 years into the iPhone launch, there are just about no marketers left who think mobile experience isn’t important to a web site’s success. The reason…
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It’s Not All About the Sale: Why You Should Be Measuring Your Micro-Conversions
Depending on who you ask or which site you consult, conversion rates for retail sites fall somewhere between 1% and 4%. Let’s take the best case scenario – 4%, or 1 in every…
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Free Webinar: Lessons Learned from Watching 200K User Testing Videos
Nielsen Norman Group founders Jakob Nielsen and Don Norman, in their definition of user experience (UX), noted that “the first requirement for an exemplary user experience is to meet the exact needs of the customer,…
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5 Lessons You Need to Learn to Be a CRO Consultant
Running a conversion rate optimization (CRO) agency is a tricky business. If you’re merely handing off blueprints and letting the client do the testing, there’s the risk of the test plans getting lost…
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3 Ways You Can Improve Landing Page Testimonials
Positive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasing their effectiveness. The goal of a landing page is to get people…
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What Marketers Need to Know About Deep Learning and Google
Deep Learning. During 2013’s PubCon KeyNote, Matt Cutts talked this up as one of the key things Google is using to improve search, particularly around having entities and voice search. Facebook AI director Yann…
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Catch Tim at the eCommerce Conference & Expo in Melbourne
It’s a cliché, but it’s true: it pays to keep the tools sharp. And one of the ways you can do that is to learn how eCommerce sites in Australia acquire, convert, and…
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Avoid 3 Common Technology Traps and Boost Conversions
Technology is your friend. That’s what marketers say after they employ a largely tech-driven tactic that provides some lift. Unfortunately, that’s rarely the end of the story. Often, things that look simple —…
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Completing the Usability Cycle: 5 Usability Tools You Should Be Using Right Now
Usability often gets short-changed. It’s not, as some would have you believe, something that common sense and some development skills can guarantee. Ensuring your site becomes, and remains, usable requires a commitment to…
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Catch Actionable Insights from SMX West – and Don’t Miss Tim Ash
There’s not a whole lot of reasons you should NOT go to SMX West. In fact, barring timing and budgets, there’s not one reason we can think of. But if you needed any…
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