Conversion Rate Optimization

Learning Center

Landing Page Mistakes: 7 Things You’re Doing Wrong on Your Landing Pages and How to Fix Them

Your website and landing pages have the important job of persuading online visitors that you’re someone they’d want to do business with. Avoid the most common landing page mistakes to ensure that your potential customers can easily accomplish their tasks and convert on your website.

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Designing Websites that Support the Conversion Decision Making Process

Compared to technology, the brain hasn’t evolved in about 50 thousand years. It’s still working the same way that it did back when humans huddled in caves, ensuring the survival of the species. Understanding the brain is key to understanding your online visitors’ behaviors, and to successfully supporting their conversion decision-making process once they’re on your website.

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