Asking your website visitors too many survey questions can do more harm than good. Be strategic and ask only a few – try to limit them to the 5 best website survey questions.
Best Website Survey Questions: 5 Questions Smart Marketers Ask Read More »
Understanding shopping cart abandonment and learning how to use retargeting tools could increase your sales by 30% immediately.
Understanding Shopping Cart Abandonment: Strategies & 7 Recovery Tools to Consider Read More »
Join TrustedSite in a free webinar on building a trustworthy website so you can boost your revenue this Black Friday and Cyber Monday. In this presentation, TrustedSite Content Lead Alysse Phipps will share 5 actionable tips to build trust with new website visitors so you can take advantage of the holiday traffic surge.
If you’re new to web analytics, finding your way around can be quite intimidating. Even if you’re using a standard tool like Google Analytics, there’s so much you CAN do that it can be difficult to determine what you SHOULD do. Should you report on the pages with the most visits? What about the areas where a disproportionate number of people leave? Should bounce rate be your main consideration to find what’s broken, or should you focus on finding conversion points where conversions are not really happening? There’s a lot to think about, but you can make it easier on yourself by thinking through the initial setup and prioritizing a few critical reports first.
Essential Google Analytics Features: The Setup and Reports Online Marketers Need Read More »
Get your website ready for the 2020 holiday shopping season with these 9 proven recommendations to implement immediately, and experience an increase in conversions.
E-commerce Optimized for 2020 Holiday Season: 9 Proven Recommendations Read More »
For most companies, digital has always been an important component of their business. However, COVID-19 has made your website even more critical. Transactions that would have happened in brick-and-mortar stores are now being conducted online. If you’re just getting your feet wet in digital marketing, you’ll find the discussion between SiteTuners President Marty Greif and WSI Managing Director Gerardo Kerik useful. The entire chat is worth listening to if you want to learn how you can improve your conversion rate optimization during these critical times. If you’re short on time, here’s the CliffsNotes version.
Conversion Rate Optimization in the Age of COVID-19 Read More »
With the shift towards online transactions due to COVID-19 comes
Free Webinar: Adapt the In-Store Experience for eCommerce Read More »
The COVID-19 pandemic has accelerated the growth of e-commerce as
FREE Webinar: A/B Test Your Way to More Revenue Read More »
[Editor’s note: This post was originally published in December 2013
The COVID-19 situation impacts nearly all businesses in one way or another. And for online marketers, the fluctuations in budgets, site traffic, and conversions can be massive. If you’re a Delta Airlines or a Clorox, you experienced a massive downturn or upswing. However, for most organizations, the likely scenario is that marketing will be asked to get leaner. A significant number of marketing organizations will be asked to try to get more done with a smaller budget. What this means for most marketers is that as their operations get leaner, they have to get really good at picking their marketing spend.
Lean Marketing: Surviving the Impact of COVID-19 Read More »
