We like to think that we’re logical creatures. But we’re really not.
When people make decisions, it’s mostly the irrational brain that’s in-charge, and the rational brain rarely has a say.
If your web site presents information to appeal mainly to the logical brain, you’re missing out on opportunities.
Learn how to persuade visitors to take action by selling to the irrational brain. Catch SiteTuners CEO Tim Ash at Aptos Engage 2016 as he keynotes on “Winning through Irrationality: Getting Inside the Mind of your Customers.”
Tim will cover the power of framing, irrational anchors, visual biases, and other neuroscience insights that can boost your conversions.
Aptos Engage 2016
The Mirage Las Vegas
May 2-5, 2016
Tim’s Keynote:
“Winning through Irrationality: Getting Inside the Mind of your Customers”
Wednesday, May 4, 2016
9:30-10:15
