Conversion Design

Designing Websites that Support the Conversion Decision Making Process

Designing Websites that Support the Conversion Decision Making Process

Compared to technology, the brain hasn’t evolved in about 50 thousand years. It’s still working the same way that it did back when humans huddled in caves, ensuring the survival of the species. Understanding the brain is key to understanding your online visitors’ behaviors, and to successfully supporting their conversion decision-making process once they’re on your website.

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Conversion Rate Optimization in the New Normal

Conversion Rate Optimization in the New Normal

The CoViD-19 pandemic changed the landscape of business forever. It compelled customers to do most of their shopping online, thereby exacerbating the downtrend of brick-and-mortar businesses. On the flip side, e-commerce experienced an unprecedented boom. Business owners were forced to focus on building and improving their digital channels to serve both existing and new customers. There was increased interest in conversion rate optimization as a strategic initiative for sustaining the record gains experienced by online retailers.

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